Salvatore Iaconesi is an interaction designer, robotics engineer, artist, hacker. TED Fellow 2012 and Eisenhower Fellow since 2013.

He currently teaches Interaction Design and cross-media practices at the Faculty of Architecture of the “La Sapienza” University of Rome, at ISIA Design Florence, at the Rome University of Fine Arts and at the IED Design institute.

He produced videogames, artificial intelligences, expert systems dedicated to business and scientific research, entertainment systems, mobile ecosystems, interactive architectures, cross-medial publications, augmented reality systems, and experiences and applications dedicated to providing products, services and practices to human beings all over the world, enabled by technologies, networks and new metaphors of interactions, across cultures and languages.

His artworks and performances have been featured worldwide at festivals and conferences.

Salvatore actively participates to global discussions and actions on the themes of freedoms, new forms of expression and on the future scenarios of our planet from the points of view of energy, environment, multi-cultural societies, gender mutation, sustainability and innovation on both society and business, collaborating with institutions, enterprises and international research groups.
Discussions (128) Opportunities (10) Events (19) Jobs (0)

Digital Rules and Regs - programme outcomes now live

fantastic experience!
and stay tuned in the next few days as we'll be releasing an amazing call for action putting to good use the results of the project supported by Digital Rules'n Regs!


The birth of the Electronic Man

Tue May 31, 2011 15:00

Rome, Italy

Something wonderful is about to happen.
100 years after McLuhan’s birth we all have the chance of becoming part of the body and mind of the Electronic Man.
The happy event will take place in Rome, on May 31st, 2011, during the celebration of McLuhan’s centennial, and it will engage everyone, everywhere.
Join us in the birth of the Electronic Man by giving it one of your emotions as a present!
It will only take you a couple of minutes:

download the PDF file at the address
print it out: it contains the stickers that allow people to become part of the electronic man
cut the stickers apart, and attach them somewhere in your city, in your office, in your favourite bar, in your school, wherever you want
take a picture of the sticker and send it to us at If you want can include your name, a link to your website, and a short bio: we will include all images and info at the exhibit for the big event for McLuhan’s Centennial celebrations in Rome, and on the Electronic Man’s website
if you want you can scan the QRCode on the sticker with your smartphone: it will take you directly to the Electronic Man, and you will be able to join its ubiquitous body

Or, if you don’t know how to scan a QRCode, you can go to this address:

(both modes will ask you for your location: it is used to understand the distribution of the body of the Electronic Man, we won’t do anything bad with/to your info, and we will throw it away immediately)
Please spread this message!
The Electronic Man is an opportunity to feel connected to your fellow humans!
And please come to the event in Rome if you’re close by: you will experience the birth of the Electronic Man.
The Electronic Man
Salvatore Iaconesi, concept | design | technology
Oriana Persico, communication | process | networks
FakePress Publishing, production
Art is Open Source, production
Maria Pia Rossignaud, curator | production
Media2000 & Associazione Amici di Media2000, production
Derrick de Kerckove, scientific direction | inspiration
Marshall McLuhan, this project could not have existed without him :)
More info at:
McLuhan Centennial in Rome
Art is Open Source
McLuhan Galaxy


Nuclear Anxiety at the Live Performers Meeting in Rome and Minsk

Sun May 22, 2011 18:00

Rome, Italy

Nuclear Anxiety will be at the LPM, the Live Performers
Meeting, in Rome

(and then performed again at the edition in Minsk later on in this
From May 19th to May 22nd in the Sensible Data section
of the Live Performers meeting.

Nuovo Cinema L'Aquila
via L'Aquila 68
Rome, Italy
The Final performance in Rome will be held on May 22nd
at 9pm
Nuclear Anxiety is a global performance
giving a voice to the planetary discussion on nuclear energy.
worldwide have been discussing about nuclear energy using social
networks and the Nuclear Anxiety global performance has been created
to narrate the story of this ubiquitous discussion.
Fear, doubts,
ideas, hopes, wishes of people worldwide, across countries and
cultures feel the need to understand the planet's energetic
Nuclear Anxiety will be LPM's Sensible Data
section final performance.

Everyone is invited to
join: use the #nuclearanxiety hashtag on Twitter to contribute text,
ideas, images, videos, sounds and whatever comes to your mind and can
be linked on the web.

All the contributions will
form the content of the performance and you will be given full credit
for your contribution, including name and link to your

Please participate to this global discussion on
the energetic future of the planet.
Nuclear Anxiety was born
on right after the Fukushima disaster in Japan, when
penelope.di.pixel launched a call for action on the dangers brought
on by nuclear energy. AOS, Art is Open Source answered by producing
NuclearAnxiety, at the
Here a realtime map shows the live discussions on social
networks about nuclear energy and the energetic future of the
Up to now 127000 contributions by 41000 users from
16000 locations, using 29 languages have already participated to the
global performance: raise your voice, too!
And take action
for the future of the planet.
Fund Raising
is raising funds for the creation of an event in which multiple
artists from around the world will invited to participate to describe
their vision for the energetic future of the planet.
You can
support this cause by purchasing the NuclearAnxiety applications for
iPhone and iPad and by donating money to Art is Open Source
info at:
Info about the Live Performers Meeting
Info about the Sensible Data section of the Live Performers


the Next step of publishing at the Salone del Libro in Turin

Fri May 13, 2011 18:00 - Fri May 13, 2011

Turin, Italy

logo salone del libro

REFF, RomaEuropa FakeFactory and FakePress will be at the Salone del Libro in Turin on May 13th, at 6pm to discuss the next step of publishing, at the crossroad of augmented reality, ubiquitous media and innovative cross media.
here are the complete details of the conference:
“Ebook StartUp! Next step publishing. Dal REFF a Fakepress,
teoria e pratica per un’editoria 3.0: tra realtà aumentata, libri
crossmediali e contenuti ubiqui – Invasioni mediatiche “

(Ebook StartUp! Next step publishing. From REFF to FakePress,
theories and practices for 3.0 publishing: augmented reality, cross
media books and ubiquitous content – media invasions ”
Friday 13.05.2011 18.00 h
Room to the Future
FakePress, Publishing & REFF – RomaEuropa Fakefactory
Speakers: Simone Arcagni, Salvatore Iaconesi, Simona Lodi, Oriana Persico
link and information: the conference at the Salone del Libro website
during the conference we will present the scenarios that we are
currently investigating in the reinvention of publishing: new ways to
experience cities, locations, emotions, relationships and information,
in which we go well beyond the classical idea of “book” and we describe
the ways in which it is possible to create new narratives that involve
people, places, objects, memories in totally new ways.
We will be very happy to participate to this conference with
Simone Arcagni, researcher and journalist, he is deeply involved with the the concept Post Cinema:
a possibilistic view on the reinvention of narratives, which go beyond
vision and embrace the spaces of the city, of information, of bodies and
relationships. You can read some of his writings HERE and get info about his book “Oltre il cinema. Metropoli e Media”.
Simona Lodi, artistic director at the Piemonte Share Festival,
curator and art critic. She is very sensible to the continuous shifting
and blurring of frontiers defined for humanity by all the things that
are happening in our contemporary era. First with netart, then onto the
new practices enabled over the years by technologies and networks, now
into the world of the reinvention of reality, markets, laws and social
practices: from the Market Forces edition of the Share Festival, in which we were happy to participate with Squatting Supermarkets, our augmented reality intervention in supermarkets, up to the Cease and Desist art, ending (for now) with more possibilities to redefine reality through ubiquitous technologies.
Salvatore Iaconesi and Oriana Persico
will introduce the theme of the conference, by presenting the practices
of performative, global, emergent and ubiquitous publishing enacted by FakePress Publishing and REFF, RomaEuropa FakeFactory
REFF, RomaEuropa FakeFactory is a fake cultural institution enacting real policies for arts, creativity and freedoms of expression all over the world.
REFF was born in Italy in 2008. Since then it continuously operated
using fake, remix, reinvention, recontextualization, plagiarism and
reenactment as tools for the systematic reinvention of reality.
Defining what is real is an act of power. Being able to reinvent reality
is an act of freedom. REFF promotes the dissemination and
reappropriation of all technologies, theories and practices that can be
used to freely and autonomously reinvent reality.
To do this, REFF established an international competition on digital
arts, a worldwide education program in which ubiquitous technologies are
used to create additional layers of reality for critical practices and
freedoms, a series of open source software platforms and an Augmented
Reality Drug.
REFF collaborates with art organizations, student groups, research
institutions and all other subjects wishing to promote the freedoms to
reinvent their world. REFF has received several official recognitions
worldwide: it was hosted in the Cultural Commission of the Italian
Senate, and was an official initiative of the European Community’s Year
of Creativity in 2009.
FakePress is an international “think-tank”, founded
in Italy, that investigates, develops and creates new publishing models
and editorial projects presented by new scenarios in technology,
productivity and contemporary culture.
Models of freely disseminated knowledge, multi-author, ethnographic
approaches, the availability of ubiquitous technologies and the
possibilities to add layers of information to ordinary reality and
create new forms of experience and relationships with places, in a
continually opening process of reinvention of the present are the
principal elements which inspire action and creation at FakePress.
Observing the contemporary situation of current publishing models,
FakePress has outlined realistic and practical/feasible scenarios for
the present and near future of publishing.
more info at:
the conference info page
Salone Internazionale del Libro, Turin
FakePress Publishing
REFF, RomaEuropa FakeFactory
AOS, Art is Open Source


Augmented Reality Drug at CAM, Naples, Italy

Sat Apr 30, 2011 18:30 - Mon May 30, 2011

Casoria, Italy

An Augmented Reality Drug wil be presented at the Casoria Museum of Contemporary Arts in Casoria, Naples, Italy, on April 30th 2011, during the Opening Party of the CAMMOVIE Videoart Platform.
The CAMMOVIE hosts four sections dedicated to video arts ando contaminations coming from digital cultures.
FOCUS REVOLUTION, featuring videos coming from the recent egyptian revolts.
TOXIC, in which videos from invited Japanese artists will be put side by side with footega fetched using internet search engines and applications, creating a frontal visual clash in rememberance of the recent disasters.
GLANCES_AROUND DUMP, will feature a visual narrative of the Metropolitan Park of Naples, recently turned into a trash dump by the public administrations.
MAGMART, videoart under volcano. This section will feature the MAGMART international video festival, including its award ceremony, in which 30 of the 450 videos sent in from 45 countries will be declared as winners of the competition and be added to the permanent collection of the museum.
During the event REFF, the fake institution, will alter the perceptions of the world of all visitors using an augmented reality drug.
the AR Drug is just the latest example of REFF's international youth program, touching universities, schools and free groups of young people to methodologically reinvent reality through the critical use of ubiquitous technologies. The REFF AR Drug was recently presented in London at Furtherfield Gallery and is now being promoted worldwide through education practices and continuous invasions of ordinary reality through the breakthrough cognitive effects induced by the AR Drug.
more info at
and at
and at the event's URL included in this page