Richard Rinehart
Since the beginning
Works in Lewisburg, Pennsylvania United States of America

Richard Rinehart is the Director of the Samek Art Museum at Bucknell University. Previous to holding his position at Bucknell, Richard was the Digital Media Director and Adjunct Curator at the UC Berkeley Art Museum/Pacific Film Archive. Richard has taught digital art studio and theory at UC Berkeley in the Center for New Media and Art Practice departments. He has also been visiting faculty at the San Francisco Art Institute, UC Santa Cruz, San Francisco State University, Sonoma State University, and JFK University. Richard sits on the Executive Committee of the UC Berkeley Center for New Media and has served on the Board of Directors for New Langton Arts in San Francisco. Richard manages research projects in the area of digital culture, including the NEA-funded project, 'Archiving the Avant Garde', a national consortium of museums and artists distilling the essence of digital art in order to document and preserve it. Richard is a new media artist whose art works, papers, projects, and more can be found at
Discussions (29) Opportunities (5) Events (14) Jobs (10)

James Buckhouse: Serg Riva

Wed Mar 17, 2010 00:00 - Wed Mar 17, 2010

United States of America


James Buckhouse: Serg Riva
On View Through May 31, 2010

Serg Riva, author of a blog chronicling his privileged yet insecure life as an haute couture swimwear designer, is a fictional persona and art project of Bay Area artist James Buckhouse. You can enjoy the project at the level of a witty send-up of the contemporary fashion world, but there is more going on here. Riva belongs to a long line of artistic noms de plume, from Marcel Duchamp’s alter ego Rrose Sélavy to the 1990s Internet art persona Mouchette. Mouchette demonstrated how authorship and identity are constructed amid the endless masquerade ball of the Internet, and Buckhouse takes us further by unpacking social class and psychological elements of that pastiche. Riva is an aspirational character through which Buckhouse explores how identity is constructed in the slippery class environment of the twenty-first century, where “high” and “low” cultures continue their decades-long slow-motion collision, exemplified today by the couture fashion reality TV show.


Joe McKay: Big Time

Tue Dec 01, 2009 00:00 - Tue Dec 01, 2009

United States of America


Joe McKay: Big Time
Dec 1, 2009 - Feb 28, 2010

Early seafarers would tell time by holding up a hand toward the sun. Each finger between the sun and the horizon represented fifteen minutes until sunset. Fast-forward to the late nineteenth century and the invention of “standard” time zones in which it can be six o’clock simultaneously in Bar Harbor, Maine, and Columbus, Ohio. Joe McKay’s Big Time, an Internet artwork and free downloadable iPhone app, asks what is the next step in our evolving relationship with time. It is a social sculpture that allows us to reengage with time, a social construct so primary that it has become invisible.


Every time a new BAM/PFA NetArt exhibition opens, the previous one rotates off the current calendar into the open-source Internet art archive. This month, four works by Angelo Plessas enter the archive where you can view the source code and files behind the art and download them for study, teaching and creative re-mix. Courtesy of the artists.

Big Time was supported by Rhizome. Programming by Hawkeye Parker. Presented by the Berkeley Art Museum and Pacific Film Archive.


Museum Programmer

Fri Aug 21, 2009 18:49


Applications Programmer

The mission of the UC Berkeley Art Museum and Pacific Film Archive (BAM/PFA) is to inspire the imagination and ignite critical dialogue through art and film. One of the largest university art museums in the United States, in physical and budget size and in attendance, BAM/PFA has developed an international reputation for presenting one of the most active and ambitious exhibition programs, as well as for the quality of its art and film collections and research resources. BAM/PFA is an institution with a stellar history and an exciting future. Currently, BAM/PFA is in a campaign to fund a new building. For more information, visit our website:

• Researches, proposes, designs, implements and maintains programming and other technical solutions for BAM/PFA’s online presence including website, blog, online databases, e-commerce and social media.
• Provides technical support for all aspects of the website from back-end databases to client-side scripts to dynamic data exchanges.
• Analyzes existing programs or works to formulate logic for new systems, devises logic procedures, prepares flowcharting, performs coding, data analysis and tests/debugs programs.
• Supports and modifies the back-end databases including mySQL, including making changes to fields, calculations, tables, layouts and scripts.
• Creates automated solutions for batch processes and Internet data exchanges using standards and protocols like RSS and other XML formats.
• Provides programming solutions for museum projects including exhibitions that include Internet or digital media components, media management projects and other projects as assigned.
• Provides access to, manages, and preserves media assets, including images, audio, video, multimedia, and text, and supports the databases and systems that serve these functions.
• Collaborates with curators, artists, vendors, and other digital media staff to develop and implement a wide variety of technical components for online activities, public programs and exhibitions.
• Gathers and analyzes data to prepare systems and programming documentation.

Serves on museum’s Digital Media team and the cross-departmental Web team.

Required Qualifications:
• Highly developed knowledge of, and experience with web applications, web programming languages, Internet protocols, and object oriented programming concepts.
• Demonstrated skills with compilable programming language such as C++ and scripting languages such as PHP or Perl.
• Familiarity with content management systems such as Joomla, WordPress or Movable Type.
• Strong self-motivation and ability to learn new technologies quickly and independently.
• Must be able to communicate technical information in a clear and concise manner with non-technical colleagues, and strong interpersonal and collaboration skills.
• Ability to prioritize tasks and meet multiple deadlines.
• Strong problem solving skills and creativity.
• Strong analytical and design skills, including the ability to abstract information requirements from real-world processes to understand information flows in computer systems.
• Critical thinking skills and attention to detail.
• Familiarity with the Mac platform.
• Accurate color perception and visual acuity.
• Ability to physically work in low or tight places.
• Ability to safely lift computer equipment weighing up to 30 pounds.
• Valid California driver's license and a safe driving record.

Hours: This is an 80% position, with additional hours up to 100% as needed for special projects.

This position has been designated as sensitive and may require a Criminal Background Check. We reserve the right to make employment contingent upon successful completion of a Criminal Background Check.

Salary: The full time annual salary range is $46,200 to $52,000. Actual pay will reflect hours worked. There is an excellent benefits package including three weeks vacation and benefits for eligible family members.

Application Deadline: Open until filled. First review of applications will occur on 9/3/09.

To Apply:
Visit The search feature for this website is experiencing difficulty. Go to the Advanced Search link and enter 10056 in the Job Opening ID field. If that does not bring up the position, at the Advanced Search link enter keyword "programmer". If neither of those work, or if you have trouble completing the online application, send an email message to or call 510-642-4621 for assistance.

The University of California, Berkeley is an Equal Opportunity/Affirmative Action Employer.

The University of California Regents have approved a plan to enact systemwide furloughs and other cost reduction measures due to the state budget crisis. This position may be subject to any cost cutting measures implemented at UC Berkeley.


Announcing Berkeley DMAX Blog

Tue May 27, 2008 00:00 - Tue May 27, 2008

United States of America

As an epicenter of the digital revolution, the San Francisco Bay Area is a buzzing hive of constant activity and energy around digital culture and art made possible by technological innovation. A critical feedback forum contributes to a thriving, evolving and intellectually playful cultural community. For this reason, the Berkeley Art Museum/Pacific Film Archive’s Digital Media Art Access and Exhibitions program (DMAX) and the UC Berkeley Center for New Media (BCNM) are hosting such a critical forum - in the form of the new DMAX blog - to sustain our community of thinkers.

This blog has a loose and flexible focus on: Bay Area regional / digital / art and culture. The regional focus supports a geo-physical community of familiar faces that already meets. The broad digital culture focus reflects the fact that this community spans many professional fields, creating a need for a different kind of apparatus from the traditional academic or art review.

Serving as a civic cultural forum for this broad and diverse community is a natural role for a public museum and a public university. In this spirit, this blog will not limit the public to behind-the-scenes comments, but will be open to public participation at all levels (top-level posts, comments, events) in addition to featuring bloggers drawn from the DMAX and BCNM programs. The DMAX Blog provides our community with a gathering place to let each other know what’s going on, what people think, and what’s next. Welcome home!


Scott Snibbe: Falling Girl

Mon Jun 02, 2008 00:00 - Wed May 14, 2008

Falling Girl
Scott Snibbe and Annie Loui
Berkeley Art Museum/Pacific Film Archive

June 2, 5:00-7:00 p.m.
Reception, Exhibition Opening, and Musical Performance
Join us in the Museum Theater Gallery and adjacent Garden to celebrate the opening of Scott Snibbe: Falling Girl and to close the first day of the Berkeley Big Bang symposium. Feed your body with light refreshments and move your body to the music of DJ Kid Kameleon. Open to the public.

Falling Girl presents a story in which a young girl falls from a skyscraper. During her miraculously slow descent, the girl interacts with the people in each window. These silhouettes react to the falling girl with varying degrees of engagement or indifference as they go about their activities, each vignette a mini-drama within the story. The daylight fades, night falls and passes, and at dawn, when the falling girl finally lands on the sidewalk, she is an aged woman who bears no resemblance to the young girl who started her fall a few minutes before.

Visitors to the museum are invited to interact with the falling girl as well. A camera captures the silhouettes of viewers on the far wall opposite the projected image and inserts them into the narrative. Visitors may appear in the windows minutes later alongside the prerecorded performers and become part of the story. This subtle form of interactivity is unusual. Many interactive artworks allow the viewer to control the narrative like the protagonist in a video game. Falling Girl displaces this expectation in favor of ephemeral interaction that reinforces the work’s allegory of transience and unexpected encounters.

In this collaborative artwork, choreographer/director Annie Loui cast and directed the dance and movement performances while Scott Snibbe created the projected image and computer programming, and with his studio staff generated the interactive elements and physical installation.