Richard Rinehart
Since the beginning
Works in Lewisburg, Pennsylvania United States of America

Richard Rinehart is the Director of the Samek Art Museum at Bucknell University. Previous to holding his position at Bucknell, Richard was the Digital Media Director and Adjunct Curator at the UC Berkeley Art Museum/Pacific Film Archive. Richard has taught digital art studio and theory at UC Berkeley in the Center for New Media and Art Practice departments. He has also been visiting faculty at the San Francisco Art Institute, UC Santa Cruz, San Francisco State University, Sonoma State University, and JFK University. Richard sits on the Executive Committee of the UC Berkeley Center for New Media and has served on the Board of Directors for New Langton Arts in San Francisco. Richard manages research projects in the area of digital culture, including the NEA-funded project, 'Archiving the Avant Garde', a national consortium of museums and artists distilling the essence of digital art in order to document and preserve it. Richard is a new media artist whose art works, papers, projects, and more can be found at
Discussions (29) Opportunities (4) Events (14) Jobs (8)

Call for Papers - Leonardo

Tue Jan 31, 2012 17:00

Leonardo Electronic Almanac announces a special issue titled: Not Here Not There, edited by Lanfranco Aceti, Director of Kasa Gallery, Sabanci University and Richard Rinehart, Director of the Samek Art Gallery, Bucknell University.

Artists that work with Augmented Reality technology and curators and writers that work on issues related to AR, sited art in relation to new media, or site-specific interventions are particularly welcome to submit proposals for consideration.


Gallery Operations Manager

Fri Dec 16, 2011 17:00

Lewisburg, Pennsylvania
United States of America

The Samek Art Gallery is the visual art center of Bucknell University in Lewisburg, PA. This 4500 square feet academic art lab presents original, travelling, and collection exhibitions and public programs that cover the range of art history with an emphasis on contemporary art. The Gallery maintains an active museum collection of over 5,000 objects, including many works installed across the campus. The Gallery is open to the public seven days a week during the academic year, with the exceptions of university recesses and during installation between exhibitions. Exhibitions and programming are free and open to the public.

The Operations Manager is responsible for managing the administrative, outreach, and physical operations of the Samek Art Gallery, including the following gallery functions: budget management, personnel supervision, exhibition installation, exhibition and event calendaring, event management, visitor services, communications and marketing, facilities management, and security. The Operations Manager works alongside the Registrar and at the direction of the gallery Director. In the absence of the gallery director, the Operations Manager is responsible for the day-to-day operation of the galleries. For the full job post, see the link above.


Not Here

Mon Jun 06, 2011 12:01 - Sun Nov 27, 2011

Lewisburg, Pennsylvania
United States of America

Not Here
June 4 – November 27, 2011

Lewisburg, PA, June 4, 2011 – The Samek Art Gallery at Bucknell University is very pleased to announce that we will not be presenting the augmented reality artwork of the art collective, MANIFEST.AR from June 4 through November 27, 2011. This collective, famous for using augmented reality technology to "hijack" an exhibition at MOMA in 2010, has focused its latest intervention on an even bigger art world target, the 2011 Venice Biennale. From the collective’s Venice Biennale AR Intervention manifesto,

"As 'one of the world's most important forums for the dissemination and 'illumination' about the current developments in international art' the 54th Biennial of Venice could not justify its reputation without an uninvited Manifest.AR Augmented Reality infiltration. In order to 'challenge the conventions through which contemporary art is viewed' we have constructed virtual AR pavilions directly amongst the 30-odd buildings of the lucky few within the Giardini. In accordance with the "ILLUMInations" theme and Bice Curiger's 5 questions our uninvited participation will not be bound by nation-state borders, by physical boundaries or by conventional art world structures."

The Venice Biennale has not invited MANIFEST.AR to exhibit these artworks. The Samek Art Gallery has invited the artists to not exhibit the works. MANIFEST.AR’s Venice Biennale 2011 AR Intervention descends from the artistic lineage of Salons des Refusés and Institutional Critique. This project imbues healthy critique with a sense of play and offers a new lens through which to view questions of absence and presence, of center and periphery. Artists from Marcel Duchamp to Michael Asher to Andrea Fraser have shown that when an artist gestures beyond the limits of the current art world, they do not leave that world behind; instead they expand its borders. MANIFEST.AR is expanding the art world in a discursive sense as well as technologically and spatially. 

The Venice Biennale 2011 AR Intervention includes artworks by Tamiko Thiel, Sander Veenhof, Mark Skwarek, Will Pappenheimer, John Craig Freeman, Lily & Honglei, John Cleater, and Naoko Tosa. 

The Samek Art Gallery is closed for the summer; please do not visit looking for these groundbreaking artworks. They are not here* The Gallery will also not be hosting a gala dinner at the Cipriani Hotel in Venice to honor the artists. 
* While they are not inside The Gallery, these artworks have been dropped off, virtually, outside the doors of The Gallery and they have spilled out of the building across the Bucknell University campus. To view these artworks on-site, follow the instructions below. These artworks can be viewed from only two places on Earth: Venice, Italy and Lewisburg, PA. They can be not viewed from anywhere.

Augmented Reality
Unlike Virtual Reality, Augmented Reality is the art of overlaying virtual content on top of physical reality. Using AR apps on smart phones, viewers look at the real world around them through their phone’s camera lens, while the app inserts additional images or 3D objects into the scene. For instance, a plaza that is “in reality” empty, might contain a crystal coffin or psychotropic toad when viewed through an AR-enabled Smartphone.MANIFEST.AR writes, “The increased availability of free Augmented Reality viewers on mobile phones has brought this technology out of the lab and created a participatory form of mass media.”

The AR artworks can only be seen in Venice or Lewisburg in the display of a smartphone using the free Layar augmented reality browser:
- on a smartphone (Android, or iPhone 3GS or higher) 
- go to the web page
-then select an artwork, then launch 
- (if Layar is not installed, select “Download app” first)

Related Links
Page to Launch Artworks (on mobile device in Venice or Lewisburg)
Google Map Locations of Artworks on Bucknell Campus,-76.883644&spn=0.0041,0.008261&z=17
MANIFEST.AR Venice Biennale 2011 AR Intervention Manifesto
(includes list of artist and artworks)

Not Here was curated by Samek Art Gallery director, Richard Rinehart.

About the Samek Art Gallery
The Samek Art Gallery is an academic art laboratory that serves the students, the university community and region through innovative exhibitions and programming that focuses primarily on the art of our time. The Gallery organizes diverse and interdisciplinary programs of noteworthy art, artists, scholars and critics from around the US and the globe. The Gallery is open to the public seven days a week during the academic year, with the exceptions of university recesses and between exhibitions. Exhibitions and programs are free and open to the public.

Gallery Location
Samek Art Gallery
Bucknell University
Lewisburg, PA 17837
The Samek Art Gallery is located in the heart of Bucknell University’s campus, on the third floor of the Elaine Langone Center, on the corner of Moore Street and Seventh Avenue.

Phone 570.577.3792
Fax 570.577.3215



Shelley Jackson: Skin

Tue Mar 01, 2011 17:49 - Tue May 31, 2011

Shelley Jackson’s Skin is equal parts conceptual art, performance art, literature, and Internet art. In 2003, Jackson wrote a 2,095-word short story that will never be published in the traditional sense. Instead, Jackson invited readers to apply to have one word from the story, chosen at random by the author, tattooed on his or her body. The project is ongoing and to date 1,875 applicants have been accepted and 553 have been permanently inked. This topographical writing will live in the world on the bodies of its participants (who are known as “words”) and will die as they do, word by word.

"[For] the Berkeley Art Museum, Jackson has cut together video footage from a small set of participants to tell a new sub-'Skin' story. Recently Jackson e-mailed them to ask that they record a video of their word tattoo, and to say the word. From those words recorded by participants, she's edited and assembled a new story." - Carolyn Kellogg, Los Angeles Times


Jeff Crouse: Unlogo

Thu Sep 09, 2010 00:00 - Thu Sep 09, 2010

Jeff Crouse: Unlogo
September 1, 2010 - November 30, 2010

Unlogo was co-curated by Steve Dietz, Jaime Austin, and Richard Rinehart and is co-presented by the Berkeley Art Museum/Pacific Film Archive and ZER01.


Corporate branding coupled with new media transforms our already cluttered visual environment into a pulsing tesseract of capital. Commercial television and video digitally blur some logos while promoting others. Music videos were introduced as short films and commercials for albums, but today’s music videos are commercials within commercials (Lady Gaga’s music video Telephone features nine product placements.) However, new media also offer new forms of resistance and play.

Enter Unlogo, a new artwork by Jeff Crouse that uses corporate technologies to new ends. Unlogo is an online corporate identity media filter; tactical media used by individuals to identify logos that may occur in photographs or video they take with their phone and to replace them with images drawn from an online databank. The website allows anyone to view and contribute to the databank, suggesting and uploading images that may be substituted for a particular logo. In allowing viewers to identify what constitutes a logo and its alternate, Unlogo asks us to consider our own role in media culture. What image will you suggest as a logo and a logo-alternate? Your Facebook pic? Your garage-band skateboard sticker? Unlogo is starting by collecting your videos that contain logos to make the filter stronger. Participate today!