Good news this week from the Juno Media camp. A few clients have recommended us to become part of the Recommended Agency Register, or RAR. So, we’re now featured on the RAR, a registry of top quality marketing services agencies – a very prestigious accolade.
The RAR is a hugely useful guide to design, media, PR and advertising companies, all of which have been recommended by clients and have demonstrated a proven track record of success. When faced with a difficult brief, clients can search this register to try and find the agency for them – and now, Juno Media will appear amongst the best of them.
Clients rated us on a number of categories, from client service and creativity to effectiveness and professionalism. Agencies only get on the RAR if they achieve well and reach a certain high standard, which Juno has more than achieved.
This is one reason why the RAR is trusted by even household name clients, giving agencies like Juno the ability to be noticed by clients who might otherwise out of reach. We’ve been recommended especially for our digital and design services, which really shows our strengths across more than one area.
Big brands want all the information on agencies at their finger tips, and the RAR makes this easy. Looking for a new agency means trawling through a lot of companies, and limiting search to RAR approved companies makes sure clients aren’t wasting their time. Now, Juno will be included along with top UK agencies, rubbing shoulders with some of the top digital, design and PR agencies in the country.
With big clients making use of the directory, this is a great opportunity for Juno to get noticed. We’ve been enjoying success with our current crop of clients, as being recommended on the RAR shows, but we’re always keen for new challenges.
Graham and Green have come a long way since starting their business in a Notting Hill store, back in 1974. Although the business has grown in size, the concept has remained the same – providing customers with unique, fashionable home furnishings to suit all styles of homes. Graham and Green currently have two stores, publish four catalogues a year and have an ecommerce website which was created by our web design experts. The company has a loyal base of customers, however the team here at Juno have been working on increasing awareness of the brand, as well as maintaining the company’s image in order to gain interest from potential new customers and increase conversion rates on the website.
Graham and Green are best known for selling fashionable designer furniture and stylish home accessories, with many of the designs inspired by travel and culture, as well as past era’s including the 30s, 40s and 50s. The company offers furniture in a range of different styles, ensuring that there’s something to suit every person and every room. If you’re looking to create a traditional country look for your home, their shabby chic furniture is perfect and will add character to your rooms. If on the other hand you prefer more contemporary designs, Graham and Green have a range of mirrored furniture which is highly fashionable, and has the added advantage of making a small room appear much bigger.
They also stock a wide range of home accessories from decorative items like glass door knobs, which will add colour and style to your wardrobes, doors and cabinets, to practical items like coat hooks which will keep your hallway neat and tidy. Graham and Green sell a number of home accessories which would make great birthday and Christmas gifts for your loved ones, including floral print makeup bags, hot water bottles and photo frames.
So far we have been successful in improving Graham and Green’s online visibility and are continuing to market the site and improve its search engine results for keywords relating to specific product pages. Graham and Green are currently the first result on Google for the keywords ‘Home Accessories’ showing just how much progress has been made.
The team here at Juno Media have been working closely with the remote control blinds retailer, Controliss, to improve their brand design and increase awareness, through tight internet marketing strategies. Controliss sell a wide range of high quality, stylish blinds, ranging from sleek venetians to contemporary roller blinds. They have also recently designed electric curtain tracks, which make opening and closing curtains, in hard to reach areas, that much easier. All of their products can be operated by either a battery powered or mains powered motor, providing luxury control, as well as increasing safety in the home.
One of our overall aims has been to establish Controliss as a key player in the home furnishings industry. Last year our web development experts spent time re-structuring their website to make it more user-friendly, adding conversion elements, in the hope to turn more visits into actual sales. The site now runs much faster, providing an efficient and pleasant shopping experience for customers. Our web design team have also re-designed their logo and website to look more modern, stylish and classy, and coincide with the range of products that they sell.
Our main internet marketing strategy for Controliss has been to improve their search engine growth, using organic search engine optimisation techniques such as blogging and external link generation. This has meant focussing on key words that relate to the products they sell. Currently we have achieved a page one result on Google for the keywords ‘remote control blinds’ and ‘electric blinds.’ We are also focussing on keywords that relate directly to important product pages such as ‘vertical blinds.’ Our internet marketing campaigns for Controliss have been extremely effective so far, and have worked well with the company’s existing offline campaigns.
We have recently been working with one of our newest clients, GOGO Padlocks, to increase their brand awareness and widen their social reach, by targeting new customers through social media. GOGO Padlocks take security seriously, stocking the largest range of high quality padlocks, from brands like Abus, Faithfull and Henry Squires. They stock padlocks made from all different materials, including steel, aluminium, brass and weatherproof padlocks, all of which can be used to secure different items.
After considering which social media tool would benefit GOGO Padlocks and their customers the most, we decided on an informative, and interactive blog. GOGO Padlock’s blog can be accessed at the bottom of their main website homepage, and is updated on a regular basis, featuring unique content. Each blog post focuses on a different topic, all of which relate back to the key product – padlocks. Many of the posts feature advice on how to keep your belongings safe, and which type of padlock is best to use, all of which is useful information to GOGO Padlock’s customers. There is also an opportunity for users to leave feedback at the end of the blog posts, in the form of a comment. Here they can ask further questions about padlocks and interact with the company on a more personal level. It’s always nice to throw in a few anecdotes and stories in blog posts to make things a little more interesting for readers.
As well as providing a platform for interaction between the company and it’s customers, GOGO Padlocks’ blog also helps boost their SEO as search engines recognise the quality content and the specific key words featured within it. Using organic search engine optimisation techniques such as blogging and external link generation we have already achieved a first page result for the keywords ‘aluminium padlocks’ and a second page result for ‘weatherproof padlocks.’
The team here at Juno are continuing to improve both GOGO Padlock’s brand awareness, as well as it’s SEO, in hope to drive more traffic to the site, and in turn improve conversion rates.
Juno media have been working with the designer sunglasses retailer, Sunglasses Save, to improve their brand awareness by creating a better online profile for the company and increasing their social reach. Sunglasses Save sell a range of designer sunglasses from top brands including Ray-Ban, Oakley and Nike, at a 30% lower price than you would find on the high street. Our web design experts used Magento to create a new website for the company back in 2009, and we have since been using a variety of digital PR and online advertising techniques to increase the interest surrounding the company.
With more and more people using social media as a platform for everyday interaction, we decided that the best way for Sunglasses Save to get involved and connect with their customers was through creating a blog. The blog is regularly updated with high quality, unique content, so it is recognised by search engines and helps to improve the company’s search engine optimisation. Each post will focus on a specific topic related to sunglasses, such as information about different styles of sunglasses and advice on eye conditions. Sometimes a blog post will surround a particular brand of sunglasses like Ray-Ban or Oakley, if they have been spotted on a well-known celebrity, or an important figure in the media.
As well as being able to read the blog, users are able to leave feedback for the company in the form of a comment. This allows interaction to take place between Sunglasses Save and their customers on a more personal level. If users like a blog post that they’ve read on the Sunglasses Save blog, they are able to share it with their friends by clicking on the social media buttons below the post. These buttons include options to ‘Tweet,’ ‘Email to friend’ and post to Facebook.
Blogging and other social media tools help to improve a company’s search engine optimisation. Already we have achieved a first page result on Google for Sunglasses Save chosen keyword ‘Sunglasses’ and are continuing to use a variety of organic advertising techniques in hope that we can reach the top result.
Juno Media has been a busy little company, and recently taken on some really interesting projects. We love to get out teeth into things and it is great when you’re given a project that not only fires our creativity but is a bit out of the ordinary. Enter My Wrestling Room, a web site that had stocked some of the best products in the high school and college wrestling worlds, but alas, they needed a helping hand to get things moving. Another great point to make about My Wrestling Room is that they are an American Client, yes, Juno Media is going global! The old version of My Wrestling Room had its loyal followers but we wanted to bring it up to date with innovative design and a system to allow customers to purchase products online quickly and simply.
Juno Media uses Magento for many of its clients. Magento allows sites to sell products online and take payments from cards, but it also can be linked into existing systems within the physical company, so if you have a store that sells Wrestling Gear and have a website, you can link them together to keep check on your stock, your orders, and most importantly your sales figures.
So back to the new improved My Wrestling Room, we have a great looking site, it’s easy to use, you can find what you want in minimal clicks, but now Juno Media had to boost My Wrestling Room’s credentials on the most powerful search engine in the world- GOOGLE.
With the cunning use of incredible, unique content, key words, links and a bit of IT skill, type in Wrestling Shoes, Wrestling Singlets or Wrestling Equipment into Google, and hey presto! My Wrestling Room has the top slot, and that is where it will stay with the clever skill of the Juno Media team and the input of new content on a daily basis in the form of blogs.
The team at Juno have been working with contemporary furniture and home accessories designers, Graham and Green, to improve the social media elements on their ecommerce website. Graham and Green sell a number of and highly fashionable pieces for the home including designer kitchen furniture, door knobs, cushions and bed linen.
Our highly experienced team have been using Magento to integrate social media elements into Graham and Green’s ecommerce website. Underneath all of the products that they sell are two buttons, a Facebook ‘like’ button and a Twitter ‘tweet’ button. If users ‘like’ a product it will show up on their Facebook profile page, for the people they are friends with to see. It’s a great advertising tool, as it may attract other people to click on the link and view the product, which will sometimes lead to a sale. If a user chooses to ‘tweet’ about a product they will share with their followers the product name and a link to its page. Both social networking sites are extremely popular and are great tools in the world of online advertising. The Juno team have been looking into installing tweet boxes that appear after a person has purchased a product. The tweet will notify the customer’s followers of their purchase, which might encourage others to buy from Graham and Green too.
It can be really frustrating when a product you want has gone out of stock. With this in mind, Juno has created a system where users can opt to be notified by email, when the product they were looking to buy is back in stock. Emails will be sent out as soon as a product becomes available, giving customers the best possible chance of buying a popular product before it runs out of stock again.
The Juno team have also integrated a wish list tool within the Graham and Green website. This means that users will be able to select products that they would like to buy in the future, or would like to receive as a present and add them onto their list. The wish list will be saved and can be accessed at a later date, or sent to someone else via email. We are also looking to add a system that sends out emails to users, reminding them of what’s on their wish list, in case they have forgotten they created it. This is similar to a system that we have set up that sends out ‘reminder’ emails when customers have abandoned checkout before the last payment step.
Amazon’s Kindle has revolutionised reading for people who read while travelling, whether they are on the train to work or seeing the world. It is the compactness of the device that makes it so appealing for anyone on the go. This is why the tablet computer market is ready to take off, Apple have reportedly sold 15 million iPads worldwide and Amazon is just itching to jump in and claim a good portion of market share.
Amazon only announced the launch of the Kindle Fire this week, but there is already speculation that the Kindle Fire will quickly take over the tablet computer market purely because of its price. A 16GB ipad 2 starts at £399, rising up to £559 for a 64GB device. Admittedly, the Kindle Fire has a smaller screen (7 inches in comparison to the ipad 2′s 9inches) but in troubled economic times, gadget lovers who have put off buying an ipad due to its price will find the Kindle Fire a lifeline, as it will retail at $199 (about £130) in the US on its release on 15 November 2011.
Amazon have already said that they will make a loss on the Kindle Fire, but we don’t think anyone in the industry thinks Amazon are making a mistake. Ebooks are huge business for Amazon anyway and they will more than recoup their losses on the device as they make more and more paid for content available to the consumer.
Why all the fuss about tablet computers?
Tablets are designed for media consumption, whether the user is reading ebooks, playing games or watching films. Just like smartphones such as the iphone or the Samsung Galaxy do now, apps are incredibly big business, with design agencies going to great lengths to design and build great apps for clients that further encourage brand loyalty through better engagement. At a time when the desktop computer seems outmoded and obsolete, companies that release apps can get better control of consumers web usage with them if they build an outstanding app for a tablet or mobile device. Cloud storage means that tablet devices don’t need to have the same kind of memory space that desktop computers of the past have found to be such a problem.
Amazon sold around 3million Kindles in the latter part of 2010 and have around a 50% market share of the e-reader market, so the Kindle Fire has real potential to blow it’s competitors right out of the water for good. Unfortunately for tech lovers across the UK, a date hasn’t been scheduled to release the Kindle Fire here yet.
All we want for Christmas is a Kindle Fire, come on Amazon, get it out to the UK!
To find out how Juno Media can help drive your business forward, contact David Wiltshire on 0845 544 1766.
We have recently won the internet marketing contract for the public sector organisation Experience Nottinghamshire, the Nottinghamshire Tourism board. Our primary role is to oversee and develop the new Tourism Portal produced by New Mind. We will increase visibility reaching out to a wider demographic and develop greater awareness of the sights, sounds and things to do in Nottinghamshire.
We are proud Nottingham residents so the opportunity to promote our home city is really quite a buzz.