Marisa Olson
Since the beginning
Works in Brooklyn, New York United States of America

PORTFOLIO (10)
BIO
Marisa Olson is an artist, writer, and media theorist. Her interdisciplinary work has been exhibited at the Venice Biennale, Centre Pompidou, Tate(s) Modern + Liverpool, the Nam June Paik Art Center, British Film Institute, Sundance Film Festival, PERFORMA Biennial; commissioned and collected by the Whitney Museum, Museum of Modern Art, Houston Center for Photography, Experimental Television Center, and PS122; and reviewed in Artforum, Art21, the NY Times, Liberation, Folha de Sao Paolo, the Village Voice, and elsewhere.

Olson has served as Editor & Curator at Rhizome, the inaugural curator at Zero1, and Associate Director at SF Camerawork. She's contributed to many major journals & books and this year Cocom Press published Arte Postinternet, a Spanish translation of her texts on Postinternet Art, a movement she framed in 2006. In 2015 LINK Editions will publish a retrospective anthology of over a decade of her writings on contemporary art which have helped establish a vocabulary for the criticism of new media. Meanwhile, she has also curated programs at the Guggenheim, New Museum, SFMOMA, White Columns, Artists Space, and Bitforms Gallery. She has served on Advisory Boards for Ars Electronica, Transmediale, ISEA, the International Academy of Digital Arts & Sciences, Creative Capital, the Getty Foundation, the Rockefeller Foundation, the Kennedy Center, and the Tribeca Film Festival.

Olson studied Fine Art at Goldsmiths, History of Consciousness at UC Santa Cruz, and Rhetoric & Film Studies at UC Berkeley. She has recently been a visiting artist at Yale, SAIC, Oberlin, and VCU; a Visiting Critic at Brown; and Visiting Faculty at Bard College's Milton Avery Graduate School of the Arts and Ox-Bow. She previously taught at NYU's Tisch School of the Arts' new media graduate program (ITP) and was Assistant Professor of New Media at SUNY-Purchase's School of Film & Media Studies. She was recently an Artist-in-Residence at Eyebeam & is currently Visiting Critic at RISD.

Who's To Say?



The Brooklyn Museum is hip to this internet thing. Their current show, "Click!" (note the dot-fun exclamatory spelling!) is the latest in what seems to be a slew of museum shows to pick-up the theme of "crowdsourcing." While this term, coined by Jeff Howe in a 2006 Wired Magazine article originally referred to corporate R&D, the principal of a large body of "amateur" volunteers making collective decisions has not only rocketed a number of online ventures to success, it's also become a model for online activism, collective organizing, and art. The Brooklyn Museum's show invokes New Yorker magazine columnist James Surowiecki's ideas about "The Wisdom of Crowds" (essentially that collective knowledge is greater than the sum of its parts) in inviting online audiences to discuss and vote on photographs submitted by respondents to an open call. Curator Shelley Bernstein (whose official title at the museum is not Curator but, of course, Manager of Information Systems) opens a tricky can of worms in asking whether a diverse crowd can be "just as 'wise' at evaluating art as the trained experts?" In a sense it doesn't matter, like curators and critics before them, what they say goes. After the crowd has been sufficiently sourced, the artists get an exhibit at the museum and are displayed according to rank. Incidentally, the assignment for this photo study is to capture the face of Brooklyn, so the layers of sociological reflection are highly recursive, which somehow seems fitting. In her curatorial statement for Phantom Captain: Art and Crowdsourcing, at New York's Apex Art gallery, Aurora Picture Show founding director Andrea Grover argued that "crowdsourcing as a method of artistic production appears to be heir to the throne of 1960s and 70s happenings and participatory art." Fortunately, you don't ...

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Mr. Roboto



Machines have assisted people in creating images for centuries. From the camera obscura to the overhead and slide projectors to the photocopier, these mostly light-based tools have helped make light work of creating mimetic images. More recently, artists have started focusing on the machines themselves (this includes algorithmic software bots), letting them make the work, rather than simply assisting in the process. Of course, this all depends on how you define the work and the act of making it. Jürg Lehni has begun creating robotic spraypainting machines with names like Hector, Rita, or Viktor, anthropomorphic monikers that recall early fantasies -- or anxieties -- about the robots that would eventually replace human workers. The Swiss artist doesn't seem worried about losing his job. In fact, he's a master delegator, collaborating with (one might even say outsourcing to) others who help determine the form and content of the drawings that his machines will make. A show open July 9 - August 31 at the London ICA, entitled "A Recent History of Writing and Drawing," will display a variety of mechanical devices for art-making, centering around Viktor. Lehni has teamed-up with British graphic designer Alex Rich to program Viktor's mark-makings in such a way as to initiate a conversation about the role of technologies in expression, primarily by inviting the public to join workshops which allow them to participate in the drawings and to view demonstrations by other practitioners who'll use Viktor to make their own work. This overlapping melange of users gets to the heart of the project. As curator Emily King says, "Moving away from the blunt duality of man vs. machine, it is now possible to appreciate the particular qualities of various forms of mechanical and digital mark-making." This all begs the question of whether it's ...

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On Top of the Fold: Art



Steve Lambert's Add Art project (a 2008 Rhizome Commission co-developed with the artist's colleagues in the Eyebeam R&D lab) offers home-delivery art exhibitions in the form of your Firefox browser window. Internet users who download Lambert's free open source plug-in will see an aesthetic overhaul in the sites they visit, as advertisements are replaced by visual art created or curated by a different guest, every two weeks. The project is a perfect outgrowth of Lambert's involvement with the Anti-Advertising Agency, who work to co-opt "the tools and structures used by the advertising and public relations industries" to call into question "the purpose and effects of advertising in public space." These efforts have manifested in forms ranging from bus shelter ads and stickers to ideologically-bent think tanks and objects of propaganda. With a keen awareness of the impact of advertising on public space, the move to the internet--where so many of us dwell and encounter a daily barrage of ads--is a thoughtful one. Rather than offering yet another software tool for blocking-out advertisements, Add Art fills this space with something more intriguing, and the biweekly exhibits that have thus far been presented successfully generate discourse about value, aesthetics, and the contextual frameworks within which we receive information about the world. The current show (imagine each ad box in your browser window as a gallery) is a rather humorous and almost absurdly literal take on the context of adding art to your field of vision by replacing ads with it. Charles Broskoski essentially blacks-out the ad boxes on sites with his contribution, which is a collection of digital reproductions of famous black monochromatic paintings, cropped, resized to the proper specs, and optimized for the net--meaning that these paintings by the likes of Rauchenberg, Kelly, Malevich, Marden, Reinhardt ...

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UV Tagging



Initially, Elliott Malkin's new work, Graffiti for Butterflies, reads like a science fair project. One can just see the riveting subtitle, "Directing monarch butterflies to urban food sources along migratory routes in North America" taped-up in bold letters across the top of a trifold sign affixed with statistical charts and photographic evidence. In truth, this mostly internet-based project is a perfect spoof of the recent spate of R&D art experiments that saturate the web, performing rather than practicing science, even as it provides us with a series of informative links and nice photos of caterpillars and butterflies thriving in the wilds of midtown Manhattan. Malkin's big idea was to spraypaint printed decals of milkweed flowers (the food source of choice for Monarchs) with aerosol sunblock that reflects UV light, thus making it stand out to those creatures with "butterfly vision." The images are then to be placed remarkably close to the real thing they represent, in order to broadcast the signal (Malkin's got the techie language down pat) to the migratory creatures that they have arrived at a way station. He likens it to "the equivalent of a fast-food sign on a highway, advertising rest stops." A demo video, in simulated "butterfly vision," illustrates the process of creating these nouveau golden arches. It would be ironic if hordes of monarchs took the bait, as the same type of mimicry the artist invokes is a natural defense strategy often used by other species of butterflies hoping to masquerade as the poison creatures. So far, Malkin's only tested one "prototype," but it did manage to attract a butterfly who even colonized the potted milkweed with her own caterpillar eggs. Ultimately, he confesses to being more interested in distributing the idea than tagging the entire city himself. This ...

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Image Search



To say that the internet is teeming with data or overflowing with information would be both an understatement and an almost unquantifiable fact, given the ever-shifting shape of the net. But even if the web's state of being is hard to pin down, artist Richard Wright is intrigued by the concrete ways it has contributed to the evolution of communication. In his upcoming exhibition, "How to Talk to Images," at London's HTTP Gallery, the artist presents new work resulting from his residency with HTTP founders Furtherfield.org that continues his exploration into the pictorial history of language. An established film and video artist, as well as a pedigreed new media practitioner and theorist, Wright's show makes a statement about the way that we use images to speak and our new habits of "searching" for, rather than truly seeing visual images. He's created a database of 50,000 random internet images in order to create two works that play with the communicative structure and users' expectations with regard to online searches. The Internet Speaks forces users to skip through the files one at a time, letting the material's statements come to the viewer, rather than allowing them to impose meaning. Meanwhile, The Mimeticon uses the same database but requires viewers to find images not by searching for keywords but by browsing by visual similarities. The latter is positioned as a Baroque search engine, invoking a time of decadent formal experimentation and mechanical development. The show runs July 4th-August 3rd and coincides with the release of a monograph on the artist's work as well as a poster featuring an essay by Wright, illustrated with typefaces marking the evolution of the western alphabet. While his thesis on searching versus seeing implies a new short-term memory on the ...

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Discussions (281) Opportunities (10) Events (4) Jobs (0)
DISCUSSION

Rhizome Today: A critic, with opinions about postinternet art


Great post, Michael! What an exciting (if facebook-thread-dramatic!) couple weeks for Postinternet discussion. I appreciate your breakdown of these three (obviously not mutually exclusive) approaches. To my mind, the results of approach #1 have only had fickle results. i.e. Ed, I actually talked about Postinternet Art before I read the "internet aware" comment from Guthrie--I believe first on a Rhizome panel Michael was on at EAI--but then again, Guth & I used to gchat every day then, as we were just about to start Nasty Nets when I brought it up. But moreover, as I recently posted in an FB thread, I truly believe there was a zeitgeist around recognizing these ideas (and using whatever word or phrase to do so; not just postinternet) in 2005-2006, as expressed in writings and talks by Lev Manovich, Steve Dietz, Sarah Cook, Josephine Berry Slater, Jon Ippolito, myself & Guthrie, etc.. (Christiane Paul touched on this in her responses to Karen Archey's Ullens questionnaire.) I don't think it's productive to construct/dismantle/bash origin myths, if only because it's led to a rash of ad hominem attacks on a number of artists & writers lately, completely sacrificing the point of critical writing.

My own effort in talking about Postinternet, at least in those early instances, as on the panel, was to (a) expand Rhizome's mission--I was then Editor & Curator--to cover and support a wider variety of practices; and (b) just to describe my own work and how a project like my Monitor Tracings (totally "offline" drawings) could be contextualized as internet art, or art 'after' the internet (i.e. In the style of & made after I log-off.) I think Michael puts it *perfectly* when he says, "we should understand all our gestures, 'online' and 'offline,' as actions in a network that is mediated and administered by computers." Perhaps this is obvious, but I'd say this applies to all of waking life, not just art production+reception.

I've personally moved from discussing Postinternet Art as "art after the internet" toward discussing Postinternet as "the symptoms of network culture." I am less interested in discussing PI Art specifically/exclusively, now that people have brow-beaten and/or branded the term into something far different than what I originally meant, and much more interested in discussing the social affects around the production of postinternet conditions and their manifestations. And, meanwhile, I have said (particularly in the Ullens catalogue & also in an interview in the Art and the Internet book put out by Black Dog) that, to me, Postinternet is just a 'placeholder' term around which to convene in having conversations around the latter symptoms. (I've started working on spelling these out more explicitly in recent & forthcoming writing-- including the keynote lecture I just gave at Pratt's UPLOAD conference, entitled "Postinternet is Dead. Long Live Postinternet.")

Likes/Dislikes around the word, aside, I hope this very long-running conversation around art and the internet can continue to incorporate careful consideration of the affects of network culture, as networks themselves evolve.


DISCUSSION

Breaking the Ice


Hi, everyone! Wow, I've got to say, it's nice to see some familiar names here! Michael, Congratulations on your new job. As someone who held that same title (and various permutations of it) for several years, I know you are in for a heavy load and I also know that you are also more than up to the task.

Like most of the folks above, I too am a "forever member," from the days of the Rhizome Communications ascii RAW listserv and, later, fancy Dreamweaver/Flash "Splash Pages," to the present. Reena Jana and I were the first two paid writers (poached from Wired!), when Alex Galloway was running "content," which at that time meant programming and editorial--though Rhizome was declaratively non-editorial, so they just commissioned book & exhibition reviews, and some interviews from us that were fed into the RAW stream and included in the Digest as Features. Oy vey, I can still remember the cross-eyed weekly ritual of trying to untangle parallel conversations to reassemble them into a coherent thread for the Digest, when I was editing it--and the race to get it out by noon one day each week!!

I've seen Rhizome go through so many changes, and I've been a part of the back channel conversations on years of them, including huge ones that we decided not to go through with. I have to say that it's always hard to serve a membership-based organization, which is what Rhizome has always thought of itself as. But I can say that every change in content or form has been discussed critically, at length, and typically not without a degree of passion.

I am also biting my tongue because I *really* do not want to put words in any staff member's mouth (past or present), but I can say that I believe everyone who's ever worked there has taken their position as a labor of love, with users/reader/members/community (everyone has their favorite self-identification; semantics trolls please don't hate today!) in mind, and everyone has collaborated with the staff to bring a unique take on how best to serve you in the current creative and technological climate. For instance, I remember that my big objective coming in the door was wanting to change the mission statement to reflect not only net art and not only highly technological art, but also art that "reflects" on technology in a meaningful way. In fact, I think contemplating this change was very much a part of my conceptualizing Postinternet.

There is so much to say here, but I think I'd best sign off. This is not my soap box, and in some way, it feels weird to comment so much. I used to be a Superusing Megaposter, but as soon as I became Editor & Curator, I stepped back to focus on trying to facilitate and amplify other voices, which I do believe every Rhizome Editor has done in their own way.

I'll end with this, then. I'd be surprised if every reader, writer, or editor loved everything that ever appeared (structurally or content-wise) in their newspaper of choice. I'd be surprised if every curator or museumgoer loved every artwork shown (or every exhibition design decision) in their favorite museum. But it's the day we stop reading, stop going to look at art that disappoints me. It's the day Rhizome stops experimenting that scares me. And I wish them well on this new experiment.

DISCUSSION

Conference Report: NET.ART (SECOND EPOCH)


Hi, Josephine.

Thank you for these points of clarification. I actually tried to convey (and forgive me if I failed) that your presentation was unique in identifying multiple generations of networked artists, and I particularly liked the way you talked about artists working before the internet in ways that anticipated network culture.

You also made that great point (via Hal Foster) about the ways in which critics' work is influenced by what is/ was happening at the moment they entered the art world. I admire how you helped pioneer new media criticism and yet have continued to stay on the pulse of new work. This is what I had in mind when recalling your point about your relationship to a previous generation of net-dot-artists, versus the artists of the era Inclusiva was calling the "second epoch." I just really liked the way you fleshed out more than two epochs and I wanted to highlight your catalyzing role in the net-dot-art scene, in particular.

In my own presentation, my intent absolutely was not to dismiss any previous artists, movements, practices, etc. It was simply to flesh-out one niche of new media art practice. In fact, I really liked the pointed questions that the audience asked afterwards, because it helped us have a really meaningful discussion about the problematic relationship of pro surfer work to art historical discourse, and my calls to action revolved around getting those artists to participate in learning about their own pre-histories and writing historiographies that situate their own trajectories on their own terms.

So I don't think we're in disagreement. But I appreciate your call to fine-tune my articulation of these scenarios.

DISCUSSION

Go Ahead, Touch Her


Why are vocal remixes different than video? This is a very interesting distinction. Can you please say more about this and why one is ok and one isn't, beyond the rubric of industry standards? I think that remix and parody have the potential to be very useful and viable political tools. The best-known examples of such efforts would be the work of the Yes Men, but examples of parasitic media within the field abound. In your comments (i.e. "Here it seems the remix does imply ridicule") it seems as if you think that remixing automatically equals mockery but I don't agree and don't see that implied in the project. Laric's video simply shows us (or arguably amplifies) what's already there and gives both fans and critics a chance to say what they will. This is the pact that all artists make with their audience when they release their work into the world--that people will interpret it as they will, whether that means reading it a certain way, hearing it a certain way, or incorporating it into their lives in a certain way. This is how the popular preconscious works. I don't think it's fair to call this project a senseless derision of Carey, but I do still think that your vehement apprehension towards remixes says something interesting about the ways that certain corners of the cultural community (particularly academia) perceive the effects of these acts. I just think they need fleshing-out. There is a big difference between real violence towards women and perceived theoretical misdeeds towards a celebrity's highly-guarded public image. If this is the true issue, I think our energies are best directed toward prevention of the former rather than scandalizing the latter.

DISCUSSION

Go Ahead, Touch Her


Hi, Brittany.

I'm sorry that you found my article objectionable. I didn't intend to make the implications you suggest, but I believe your response cuts to the most interesting aspect of Laric's piece, which is the effect of remixing.

For those who care to review the lyrics to this song, they are here:
http://www.azlyrics.com/lyrics/mariahcarey/touchmybody.html

They include the refrain:

Touch my body
Put me on the floor
Wrestle me around
Play with me some more
Touch my body
Throw me on the bed


So, in fact, I do think that Carey's lyrics (and video) invite sexual fantasy, but my article doesn't say that she is asking to be violated, it says that she's asking to be remixed. Of course, the slippage between the two that you identify is what's so interesting.

In an interview with Laric, he told me that he noticed that the video takes-on an increased sexual tone when all but Carey is masked out. He was interested in how this first-person invitation to "touch my body" could be construed as an invitation to remix the visage of her body (and/or the voice emitted from it), particularly given (a) the implicit link to digital culture embodied by both the lyrics and video, and (b) the fact that the remix is now such an important part of the media ecology of pop culture.

In the last 25+ years of pop music, lining-up celebrity remixes and making singles remix-ready has been an important part of the production cycle, often preceding the release of the original recording. Almost all historical accounts of Madonna's rise to fame cite her relationship with DJs and openness to remixing as a key factor in her success. So while you may see the remix as a violent act, clearly those participating in this industry see it as an imperative.

Discussions of why a remix is or isn't violent are interesting, as they get to questions of the status of the digital reproduction. Are we remixing a person or "just" her image, and what's the difference when thinking about how a person's identity--particularly a famous person's identity--hinges upon their image? Carey's image was already manipulated before it came to us. In the interview with Laric, he pointed to a segment in the original video in which the shape of a cup becomes distorted as a result of distorting the footage to make the singer standing behind the cup appear slimmer. So this is already not her. If you listen closely, I believe there is also a question as to whether all of the voiced parts of the song are her, so the audio issue adds another layer to the phenomenological question of the brute force of the remix.

These issues of the import of the remix, the relationship to broader pop culture (rather than an insular art world), collective authorship, and the nature of Carey's invitation are what I hoped to address in this article.