A Tour of the AC-1 Transatlantic Submarine Cable (2011)
Your videos seem to borrow aspects from narrative filmmaking, the documentary format, amateur travelogues, and even at times experimental cinema. What genre(s) of filmmaking do you see yourself following or challenging?
Well, I don’t really see my videos as being film. One time I tweeted that as an artist I would never let my video work get transferred to film because too much would be lost. It was a joke, but I’m also serious. I mean, it’s hard not to be suspicious of a discipline that has a genre called “experimental.”
From the perspective of how the work is displayed, I feel my videos are not for the cinema. The movie theater flattens space and immobilizes the viewer. I like that people have to stand in a gallery, that they enter and leave the video at random times.
This is quite hypothetical, however, because in practice, most of my work is viewed online, where the artist has even less control.
In your videos you pull images and clips from a variety of sources including Google Street View, web-based image searches, and your own self-shot footage. Your videos range from twenty to thirty minutes in length. How do you structure this footage with the essays that make up your screenplay? How long does it take you to finish a video?
For Christmas my sister gave me an image from a brain scan she took of a human hippocampus, the part of the brain responsible for short- and long-term memory and spatial navigation. The hippocampus looks like a sea horse and its etymology reflects this. The functions of the hippocampus intrigue me.
During the making of A Tour of the AC-1 Transatlantic Submarine Cable I researched each location extensively ...
Installation View: Joel Holmberg, Soft Laws (2013), American Contemporary, New York
If we look back at the community of artists associated with the surf club Nasty Nets, including John Michael Boling, Michael Bell-Smith, Aleksandra Domanović, Joel Holmberg, and Kevin Bewersdorf, to name a few, we’ll see that they’ve continued on extremely heterogeneous paths. Some, such as John Michael Boling and Kevin Bewersdorf, have slowed down or halted their artistic practices to pursue careers in IT or other ventures, while others—say Aleksandra Domanović and Michael Bell-Smith—have enjoyed considerable success in the art market, both artists being represented by notable commercial galleries. Holmberg, the subject of this article, gained attention in 2010 for his existential-yet-slightly-trolling Legendary Account included in Free, curated by former Rhizome Executive Director Lauren Cornell. For Legendary Account, Holmberg asked the normally utilitarian Yahoo! Answers site questions such as “Does having a crummy day-job help stimulate your creativity?”, “Is it possible to jet ski or sea doo in the dead sea?”, or “How long does post-coital last?”. Holmberg and Cornell exhibited blown-up, printed documentation of the account at the New Museum, and the account is now archived on Rhizome’s Art Base.
Two years later, Holmberg studies at Yale’s Master of Fine Arts Program and has launched his first commercial gallery exhibition in New York at American Contemporary (previously Museum 52) in NoHo. Holmberg’s Soft Laws presents an array of sculpture divergent in size and material. We see a plaster-covered lamp shade, jib crane, fiberglass chair built on top of a filing cabinet, ceramic tile, pencil wall drawings, etc.—these works unified by their almost slapdash handmade nature and implicit sense of humor. While Holmberg’s humor has always been prevalent in his oeuvre, the heightened, studio-born materiality of his newer work may seem something of a new thing. Like his humor, connecting the artist’s process is his tendency to continually relate back to how our identities can be subsumed by clichés, platitudes, and larger systems of thought by the relationships and interactions that they script.
If Holmberg’s Legendary Account sought to de-script the Yahoo! Answers format by introducing the site to an air of jocularity and existentialism, his new sculptural works in Soft Laws exaggerate and re-script common artistic materials as well as the popular characterization of the artist. Take the painterly Emotional Bioré (2012), one piece in a series of five large wall-mounted works using ceramic tile as a base with plaster pushed through back to front—mimicking, the artist says, the functionality of backlit digital screens. Sourcing sheets of tile that have yet to grouted, Holmberg considers the medium of the tile to be a scripted material that prompts the user’s action (i.e., there are grooves between individual tiles, and they will only adhere to a surface if one grouts them, thus one must grout them. This effect isn’t terribly unlike the act of posting a status update to social networking sites in order for it to be liked. For example, I’m going to post a photo of myself smiling on the beach so that my friends will confirm how relaxed and tan I look.) Holmberg douses the plaster composition’s front with printer ink while it sets, imbuing it a saturated, CMYK feel. When splattered, the ink changes the topography of the plaster to appear similar to a lunar surface or Pollock-inspired drip, itself a scripted gesture pointing toward the bravado of the oft-drunk, late-Modernist abstract expressionist painter—perhaps pop culture’s favorite portrayal of the romantic, tortured artist.
Joel Holmberg, Verner Panton Chair with Filing Cabinet (2012)
Installation view of Omer Fast: 2001/11 Wexner Center for the Arts, The Ohio State University
Courtesy of gb agency, Paris, and Arratia Beer, Berlin Photo: Mark Steele
“We were going for the ‘faceless Modernism’ look,” says curator Christopher Bedford during a tour of the two-video exhibition “Omer Fast: 2001/2011” at Ohio State’s Wexner Center. (I’d visited the Columbus museum days before Bedford’s appointment as the Director of the Rose Museum at Brandeis University.) “We attempted to recreate the environment that one would inhabit while watching primetime news in 2001,” he says, as we peruse the aesthetically innocuous, comically “normal” room surrounding Fast’s 2002 video CNN Concatenated. “It all comes from Ikea,” explains Bedford, “and we were actually a bit fearful that this lamp may be a bit too tasteful.” The lamp looked like a rolled-up, bioluminescent albino armadillo, though surprisingly slightly tasteful. Nearby, a television sits center stage in a faux-mahogany entertainment set, an oversized silver ampersand “accent piece” next to it. From the television blares a jerky monologue enunciated by varying, always-pristine news anchors. Each individual word is a frame depicting a flash of a different newscaster—some reporting on 9/11—which are strung together to form sentences. (Hence “CNN Concatenated,” the latter word meaning “to link together in a chain or series.”) Fast utilizes a sort of supercut stylistically reminiscent of “The Clock,” yet its source material is hundreds of hours of taped new programs throughout post-9/11 2001. Rapidly oscillating through various TV personalities, the monologue is distinctly divorced from anything a news anchor may usually utter:
Listen to me I want to tell you something
Don't be upset and don't get emotional
Just get near me and pay attention please
Look, I know that you're scared
I know what you're afraid of
You mistrust your body
Lately it has been looking more and more foreign
It's been doing strange things
Installation view, Whitney Biennial (2012)
Looking back at the time in which I was beginning to study art, one could describe the motivations I shared with my peers as generally aspirational and humanitarian. We felt different. We wanted to change the world. We thought of the institution of art as a discipline in which alternative personalities flourish, critical thinking is lauded, and that creativity (in all of its various forms) is esteemed far more than financial privilege. Having participated in the art industry for a number of years, these ideas now seem not only naïve, but provide a blueprint for precisely how the art world does not operate; our collective wills becoming inured to the faux-radical, contradictory reality that the institution of art exists in today.
On the occasion of the 2012 Whitney Biennial, Andrea Fraser writes of the crisis of the art institution, “The glaring, persistent, and seemingly ever-growing disjunction between those legitimizing discourses [of art]—above all in their critical and political claims—and the social conditions of art generally…has appeared to me as profoundly and painfully contradictory, even as fraudulent.” Her essay for the Biennial catalogue “There’s no place like home,” painstakingly delineates what she perceives to be the impossibility of participating in the institution of art in good conscience due to its compliant enrichment from the increasing financial inequality of the last decade. Acknowledging the fact that this inequity is precisely what art purports to act against, Fraser considers possible methods through which this quandary may be alleviated. She posits, almost fatalistically, that “Certainly it is less painful to resolve these conflicts symbolically, in artistic, intellectual, and even political gestures and position-takings, than to resolve them materially—to the marginal extent that it is within our power to do so in our own lives—with choices that would entail sacrifices and renunciations. Even these sacrifices may be preferable, for some, to the pain of wanting what we also hate, and hating what we also are and also love...” Heady prose for a biennial catalogue.
K8 Hardy, May 20th, 2012 at 2012 Whitney Biennial
Taking Fraser’s essay as preamble, 2012 Whitney Biennial co-curators Jay Sanders and Elizabeth Sussman have approached the nearly insurmountable task of surveying the art of the last two years by symbolic rather than material means...
Katja Novitskova and Timur Si-Qin, Installation view at the Center for Curatorial Studies: Bard College, Annandale-on-Hudson, NY
I'm going to imagine a time in which post-internet megabucks are really rolling in, and I'm equipped with a private Rhizome Vistajet. If that time happened to be this week, I’d be sure to hit up these exhibitions and events, ranging from Katja Novitskova and Timur Si-Qin's upstate New York exhibition to Robin Peckham's new art fair excursions in Hong Kong. Check out the upcoming exhibitions listed below, with a couple outstanding shows not to be missed.
“Bcc 9: Das Ei ohne Schale.” at Oslo10, Basel, Switzerland
Opening Thursday, May 10th at 7PM.
Is Bcc the new BYOB? Oslo10, a new exhibition space in Kunstfreilager/Dreispitz, just outside of Basel, Switzerland, will host the ninth edition of Bcc. Originated by Aurélia Defrance, Julie Grosche and Aude Pariset, who have also curated this edition, the exhibition format mandates that all artists submit their work digitally, rather than physically. Artists in this round include Harm van den Dorpel, Calla Henkel and Max Pitegoff, Stephen Lichty, Sara Ludy, Mélodie Mousset.
Kate Steciw, “Live Laugh Love” at The Green Room, London
Opening Friday May 11th at 6:00pm, runs through June 17
Surprisingly, this is Kate Steciw’s (much belated) first exhibition in Europe. Green Room programmer Ché Zara Blomfield seems to be aggressively bringing the work of American “internet-related” artists to London, her last exhibition mounting the work of Artie Vierkant, and previously showing Petra Cortright.
Rhizome Benefit – New York, NY
May 9th at 7pm, VIP Cocktails with a silent auction and DJ set by Venus X, 9PM, Afterparty with LE1F and Extreme Animals
Alright, this is a shoo-in, but come party with us! Support Rhizome, drink some drinks, and enjoy ...