Jemmy Gordon
Works in Los Angeles United States of America

After the SEO process has taken place, there is very little extra money to spend on the maintaining the positions and the opportunity for free traffic is far more cost effective. At the end of it you have invested in your site, giving it more status by the search engines. At the end of PPC if you have not made the sales, you are in a no better situation than when you started, except out of pocket.