Jelmer Witkamp
Since 2006

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I enjoyed it a lot. this is so much better than a commercial, if only for the fact that there was no (obvious) brand placement involved. Experiencing this as a commercial tells us more about the artistic potential/value of certain commercials than anything else.
I agree with Michael that the power lies exactly in simply seizing to actively take part in society. It is unnecessary to do anything more than that in a place like Grand Central, as people have such a short attention span when walking through a public space. It might just be a more effective approach to actually reaching an audience than kicking against the establishment