edouropoulou

PORTFOLIO (3)
BIO
I am a final semester Media Studies student at New School, NY. My back round is on consumer goods Marketing and TVC production.
Academically I studied Economics and Business in the UK and then lived and worked in London, Paris and Prague.
In my last job as a TVC producer in Greece I got alerted by the obvious digital shift in the Media industry, an area that I felt I did not understand and was intimidated by it. I had worked with a couple of New School graduates, whose way of thinking I valued and this is how I was introduced to the degree.
A year and a half after, my orientation is on digital strategy when it comes to Marketing and Advertising. I am particularly interested in people, tracing behaviors, reaching audiences, building communities and matching successfully relevant demand with supply.
I am fascinated by the balancing (or imbalanced) dynamics between the mediated and the "live". In my ideal world the first enhances the experience of the second rather than taking it over.

Evita.