Bill Klingensmith is Principal and Creative Optimist for the design studio, “MYDARNDEST”, in Rochester, New York. In 2007, after seven years in academia and a term as president of the AIGA Upstate New York chapter, Bill decided to focus full-time on his own studio. His primary client work is designing and building WordPress website projects; but also includes everything from packaging design to posters. In the past year, he has built and customized his own Shapeoko 2 CNC Router while teaching himself how to make it go.