Anthony Mattox is a digital artist and designer. His recent work focuses on generative artworks and web design as well as games and other interactive systems. His generative works, primarily created in Processing, are scripted, iterated processes which gradually build complex images. In design, he concentrates on user experience and strives to create the most intuitive and powerful interactions.
This is one of the best projects I've seen here in a while. I love the idea of using an arbitrary tag to mark content across the web. The project seems very down to earth, while deep conceptual meaning could definitely be applied to the project is has a simple and humorous beauty to it. The awkward, humorous pictures make the project instantly engaging.