alexandra reill
Since 2001
Works in Vienna Austria

after ten years of film business alexandra reill focused on the development of experimenteal new media projects and - with a special view on interactive dramaturgies - transported all activities to the online platform kanonmedia, orginally founded in 1996 as the gallery kanon, situated in vienna / austria. today kanonmedia serves as a networking / content providing / exhibition platform for innovative & experimental new media projects as much as for the presentation of inhouse productions.
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Sat May 29, 2010 00:00 - Wed May 26, 2010


A video station + documentary film by Alexandra Reill
continuing the work of coming to terms with NS-past in Vienna

As part of the Südwind Festival taking place in Vienna in the courtyard of the Old General Hospital on May 29th 2010, the film maker Alexandra Reill asks people questions which perhaps still are not often enough. The film maker researches the specific history of Vienna: in the interviews held, she examines relationships between contemporary xenophobia and historical traces of fascist or fascistoid identity in a Viennese 'majority' society by not only interviewing people on their opinions on integration and interculturalism but also posing a personal question: which "stories" from the Nazi era the family passed down to offspring?

This question leads far: How common are traditional myths of denial of active naziship or opportunism still today? Are there regularities in the repetition of standard answers and, if so, which? What are the connections with today's everyday racism, and how do such traces contribute to today's xenophobia? What is current status of consciousness regarding interculturalism and multiculturalism?

Alexandra Reill, in a number of projects, i.e. the tour against everyday racism REAL ONES ALWAYS SURVIVE or WOULD WE SAY NO ? with which she and a team of cultural and social workers toured almost all "workers’" districts of Vienna, has led dozens of conversations with people on the subject. She learned one thing: the more myths of Naziship denial are hidden the stronger they affect so many obstacles in the context of interculturalism and integration. The more they lay hidden because having passed on to the next generation the stronger they can live on.

Alexandra Reill’s video installation at the Südwind Festival creates the opportunity to unveil such myths of denial that are potentially undetected and classified as "normal" - by talking about the myths, the past and what was passed down.

The results of the talks the film maker shows in a documentary:

GRANDCHILDREN’s QUESTIONS is premiered on Tuesday, 22 June 2010 in a matinee at 10:30 AM in the conference room of the district council of 1090 Vienna, Währinger Straße 43. The head of the district council Martina Malyar speaks the welcoming and opening words. After the screening, Alexandra Reill is available for questions and discussion. The roundtable which wants to turn especially to school groups is moderated by Gilda Horvath from the ORF editorial department for ethnic questions. A second screening followed by a round of talks takes place on Wednesday, 23 June 2010 at 7:00 PM. This evening is also opened by the head of the district council Martina Malyar and moderated by Gilda Horvath. At both events, admission is free.

Press contact and further inquiries
kanonmedia, ngo for new media
Alexandra Reill
call: + +43 [0] 6991 820 70 03, mail to:
write to: 12/24 richter alley, a 1070 vienna, visit:
For the download of print photos in high resolution please visit:


do artists make a living with their art ?

i did a study and an interview series on these questions - between 2006 and 2009 - you can find all infos on, some of the interviews are in English, the study is in German only, we did not have enough resources to translate it, the main result is that most of the artists cannot live from their art production and that creative industries is no solution to this question as they - as the word industries indicates - are embedded in commercial, i.e. applied businesses, in a high number of cases service-oriented. The idea of improving the situation of the arts by changing the approaches and goals, thus identities of art production more and more into the profile of the creative industries is a neoliberal idea coming from the 90ies. one could say that about all ec-studies prove that economically it does not work. but one can also notice that through such approaches the arts have been turning more and more into a theme and event business where artists loose more and more the freedom and choice to choose what they are striving for to work on but still are the loosers of the game.



Tue Apr 13, 2010 00:00 - Sun Mar 21, 2010


goes back to the street - restaging of a tour against racism and polemics in every day language and thinking through a number of districts of Vienna

Between April 13th and 28th, 2010, an interdisciplinary team of cultural and social workers meets again to discuss daily racism with people in the streets in highly frequented streets and food markets in the Vienna districts Leopoldstadt, Landstraße, Wieden, Favoriten, Simmering, Meidling, Ottakring, Hernals, Brigittenau and Donaustadt:

Katharina Gollonitsch, youth worker, Karin Gruber, social worker, Marie Miklau, actor, Alexandra Reill, media artist, Ambrol Stoika, media designer, Klaus Tauber, actor, and in cooperation with the teams of Back Bone 20, Back on Stage 10, Streetwork Wieden.

The team spreads “strange” [post-]cards with "odd" image and text quotations from the media. Historical images document the situation of unemployed people in the 30ies, Nazi propaganda on the term of work and the strong enthusiasm of a much to high share of the population of Vienna to the “Anschluß” in 1938. Contemporary populism such as polemics of bloggers on some of the online platforms of Austrian newspapers are compared with the historic situation. Is it the same hostility to "foreigners" we already had to do with in Nazi times?

In the discussion with people, prejudices and populist arguments are talked about to show how they have been used by racist forces at all times. Today's controversies surrounding the issues of work, wealth and poverty are discussed on the street - fields of social life that are still strongly abused for racist slogans vilifying and threatening people with different cultural backgrounds.

With the project REAL ONES ALWAYS SURVIVE or WOULD SAY NO? VI, a sixth adaptation of the original sequence installed in shops and restaurants in Kirchengasse and Siebensterngasse in 1070 Vienna in autumn 2008 in cooperation with entrepreneurs who gave the cards to their clients, Alexandra Reill and the interdisciplinary team afresh stand up to everyday racism and xenophobia, prejudice and populist polemic and the fear of the unknown.

When and where:

1020 Vienna, in front of Karmeliterkirche / Taborstraße
TUESDAY, APRIL 13th, 2010, 3 to 7 pm
if it does not rain, otherwise:
FRIDAY, APRIL 23, 2010, 3 to 7 pm

1030 Vienna, Rochusmarkt
WEDNESDAY, APRIL 14th, 2010, 3 to 7 pm
if it does not rain, otherwise:
SATURDAY, APRIL 24, 2010, 10 am to 2 pm

1040 Vienna, Alois Drasche Park
in cooperation with Streetwork Wieden
THURSDAY, APRIL 15th,l 2010, 3 to 7 pm
if it does not rain, otherwise:
TUESDAY, APRIL 27th, 2010, 3 to 7 pm

1100 Vienna, Reumannplatz
in cooperation with Back on Stage 10
FRIDAY, APRIL 16, 2010, 3 to 7 pm

1110 Vienna, Simmeringer Hauptstraße in front of EKZ Grillgasse
SATURDAY, APRIL 17, 2010, 10 am to 2 pm

1120 Vienna, Meidlinger Hauptstraße
MONDAY, APRIL 19, 2010, 3 to 7 pm

1160 Vienna, Brunnenmarkt / Yppenplatz
TUESDAY, APRIL 20th, 2010, 3 to 7 pm
if it does not rain, otherwise:
MONDAY, APRIL 26th, 2010, 3 to 7 pm

1200 Vienna, Maria-Restituta-Platz / Wehlistraße
in cooperation mit Back Bone 20
WEDNESDAY, APRIL 21st, 2010, 3 to 7 pm

1220 Vienna, in front of Donauzentrum
Dr.-Adolf-Schärf-Platz / Anton-Sattler-Gasse
THURSDAY, APRIL 22nd, 2010, 3 to 7 pm
if it does not rain, otherwise:
Mi, 28. April 2010, 15 bis 19 Uhr

kanonmedia, Vienna 2010

Concept and Press Contact
Alexandra Reill, call: + +43 [0] 6991 820 70 03, mail to:,
to download high resolution photos and further infos

REAL ONES ALWAYS SURVIVE or WOULD WE SAY NO? VI is supported by Grüne Bildungswerkstatt Minderheiten, Grüne Bildungswerkstatt, Karl Renner Institut as well as by the District Councils of Brigittenau, Donaustadt, Favoriten, Hernals, Leopoldstadt, Landstraße, Margareten, Meidling and Simmering and the NGOs Back Bone 20, Back on Stage 10, Kultur in Favoriten, Kulturverein Liebenswertes Hernals, Streetwork Wieden, Wiener Jugendzentren and Wiener Volksbildungswerk.



Tue Jan 19, 2010 00:00 - Thu Jan 14, 2010


MAK NITE© 01/2010

An audiovisual live performance by Korhan Erel, Istanbul, & Alexandra Reill, Vienna

Tuesday, January 19th, 2010, 8 PM
Museum of Applied Arts - Columned Hall, 5, Stubenring, A 1010 Vienna

Malice in Sonderland [the German descriptor sonder evokes the exceptional or peculiar] centers on Lewis Carroll’s famous novel Alice in Wonderland (1865). In their audiovisual performance, sound composer Korhan Erel from Istanbul and Viennese media artist Alexandra Reill start with original material from the 1933Alice in Wonderland film directed by Norman Z. McLeod. Using experimental digital methods, they examine the theme and the story of this profound fairytale and interpret it live at MAK NITE© with a fantastical improvisation composed from digital images and abstract sound collages.

Erel and Reill question the societal relevance of Carroll’s bizarrely adventuresome story. The artists’ research on the topic led them to formulate the title anew: Malice in Sonderland. Malice: this playful change in the wording refers to the desire to injure, to do damage, to act in a hostile manner. And Sonderland? What characterizes capitalist societies today? What makes such worlds so special? Must—and can—a “hero” or a “heroine” such as Alice find her bearings and make her way in a society characterized by competition, in which one must fight in order to ultimately prevail? What choices does an individual have in unscrupulous societies that are oriented toward high performance?

Korhan Erel and Alexandra Reill pose these and numerous other questions on their journey through the twisted paths of Carroll’s Wonderland, and in doing so they create a "brave new world through the looking glass”.

Korhan Erel is one of the most important contemporary sound composers in Istanbul, and a founding member of the internationally known free improvisation group Islak Köpek. He combines computers with sound modules, oscillators and digital algorithms, the result being a new instrument in its own right. His compositions are based on industrial and found sounds, which he uses to create sound textures and acoustic collages.

Alexandra Reill, born in Vienna, is a media artist; she currently lives and works in Hamburg. On her “kanonmedia” label, she has for years been creating productions employing various new media. She invests her work with sociocultural themes, examining the societal and sociological repercussions of digitalization and the information age for human identities. Her digital visual worlds and live compositions are characterized by comprehensive thematic research, rhythmic dramaturgies and the conscious employment of abstract formal language.

MAK Columned Main Hall, Stubenring 5, 1010 Vienna
Admission € 9.90 with MAK guide / € 7.90 / reduced € 5.50

MAK Press
Monika Meryn (head of press office)
Olivia Harrer
Christiane Vogl
Tel. (+43-1) 711 36-229
Fax (+43-1) 711 36-227


REAL ONES ALWAYS SURVIVE or WOULD WE SAY NO? IV takes back to the street

Thu Sep 10, 2009 00:00 - Sun Sep 06, 2009


The media artist Alexandra Reill together with a team of four cultural and social workers takes back to the street with the socio-cultural project REAL ONES ALWAYS SURVIVE or WOULD WE SAY NO? IV. The interdisciplinary team meets on Elterleinplatz in 1170 Vienna on Sep. 10, 2009 and goes into dialogue against historic and contemporary racism with people in the street.

[Post] cards with images and text quotations out of the media showing the bluntness of prejudices and populist arguments used by racist forces at all times are given to people passing by to do their daily shopping.

With their historic text and image citations, the cards document the situation of unemployed people in the 30ies, Nazi propaganda on the term work and enthusiasm of a vast majority of the Viennese population for the "Anschluß" 1938.

Contemporary motifs are compared to today's polemics surrounding the issue of work and prosperity, areas of social life, still and again strongly used by racist forces defaming and segregating people with different cultural backgrounds without any differentiation, having gone so far lately that they show their preparedness to threaten and kill people.

The card objects point out how deceptive populism is and acts but how powerful it is in its influence on attitudes of people. In this context, the question of how deeply rooted fascistoid and racist attitudes are in Viennese populations, is not blocked out. Not only prompted by current incidents in Austrian society but also on a long-term basis a sustained analysis of contemporary anti-semitism and racism in everyday thinking and language is an issue.

The white cube is probably the wrong place, and maybe contemporary cultural production took to the street a long time ago. In any case, for the transdisciplinary and socio-cultural profile of this project the artistic approach of intervening in public space and directly encountering people works particularly well. As a sign of communication in public space and as a reminder sign in kitchens and living rooms, the printed [post] card itself as much as the changing of the cards from one hand to the other opens up the possibility of outreach to people, mobile discourse and open dialogue. With her project REAL ONES ALWAYS SURVIVE or WOULD SAY NO? IV, a fourth adaptation of the original sequence installed in shops and restaurants in Kirchengasse and Siebensterngasse in 1070 Vienna in autumn 2008, Alexandra Reill stands up to everyday racism and xenophobia, prejudice and populist polemic and the fear of the unknown.

REAL ONES ALWAYS SURVIVE or WOULD SAY NO? IV is supported by the following Municipalities:

1020 Vienna 1030 Vienna 1040 Vienna 1050 Vienna
1070 Vienna 1090 Vienna 1160 Vienna 1170 Vienna

At this point we would also like to thank Mission Ignition Kagran and Südwind who hosted the project in the context of the socio-cultural interventions on MIK Genochmarkt and within the framework of the Südwind Festival during the tour through several districts in Vienna in June 2009.