Eva_and_Franco_Mattes
Since 2004
Works in Brooklyn, New York United States of America

PORTFOLIO (8)
BIO
Eva and Franco Mattes are the Brooklyn based artist-provocateurs behind the infamous website 0100101110101101.ORG. Since meeting in Madrid in 1994 they have never separated, living a nomadic life throughout Europe and the US. They have been pioneers of the Net Art movement, copying and remixing other artists’ works, targeting “closed” websites, and turning private art into public art. Their off-the-wall performances - that have caused them several lawsuits - include stealing dozens of fragments from art masterpieces (Stolen Pieces, 1995), rolling out a media campaign for a non-existent action movie (United We Stand, 2005) and even convincing the people of Vienna that Nike had purchased the city’s historic Karlsplatz and was about to rename it “Nikeplatz” (Nike Ground, 2003).
Discussions (28) Opportunities (0) Events (5) Jobs (0)
DISCUSSION

The Influencers festival / Barcelona 6-7-8 july 2006


Eva and Franco Mattes aka 0100101110101101.ORG and Bani present:

THE INFLUENCERS
Festival of media action and radical entertainment

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*July 6 7 8 - 2006*
Center of Contemporary Culture Barcelona
http://d-i-n-a.net/influencers
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with VUK COSIC, PAUL D. MILLER / DJ SPOOKY, MOLLEINDUSTRIA, IRWIN /
NEUE SLOWENISCHE KUNST, VINCENZO SPARAGNA, OSCAR BRAHIM, CHICKS ON
SPEED
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program: http://d-i-n-a.net/influencers/06/en
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Welcome to episode three of The Influencers series, the live talk show
you won't see on TV! With us tonight, we have media pranksters, star
remixers of ideas, saboteurs of academic categories and reality
agitators of every stripe.

Over the next three days, our 7 guests will present their work and
discuss it with us. They will take us into stories of collective
hallucinations that turn into reality and vice versa, like the time a
Nazi icon was used to celebrate the patron-hero of a socialist state,
or that fun time we spent bribing scientists and crushing workers so
that our junk food company would come out on top (at least in a
videogame).

And more: porn movies transformed into sequences of letters and
numbers, fake newspapers announcing the end of the Polish communist
regime and a new king Wojtyla, stolen web pages, an apologia for
copying, DIY artists who have cracked the top ten, masked insects
hanging from the billboards of corrupt presidents...

Our 7 guests will talk about the origins of their projects, their
challenges and objectives, giving us all the dirt on the strategies
that work while suggesting clues we can use to explore subterranean
affinities through different periods, disciplines and cultural
contexts. Acquisition of other identities on a mass scale and a trip
through the turbulences of information flows are our recommended
remedies to July sunburn and other nuisances.

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press office: Monica Munoz, premsa AT cccb.org / +34 933064100

DISCUSSION

Fake European propaganda movie hits Austria and Bologna


22 January 2006, FOR IMMEDIATE RELEASE

Fake European propaganda movie hits Austria and Bologna
Mattes' grand artwork keeps on spreading in both the public and the
media space.

'United We Stand' is the title of the much-hyped spy/action movie
wholly produced by Europe, a large-scale propagandistic stunt that has
in the past few months stirred much controversy. Too bad the movie
doesn't actually exist, but it is instead the latest insane provocation
of the artists' couple Eva and Franco Mattes, better known as
0100101110101101.ORG. After Berlin, Brussels, Barcelona, New York and
Bangalore, the gigantic performance has now landed in Austria and
Bologna.

While the movie itself doesn't exist, the actors and the flashy poster
do. They portray the inspired faces of the main characters surrounded
by the blue of the European flag and by gruesome war scenes. The
movie's Web site also exists - www.UnitedWeStandMovie.com - and it is
accompanied by an extensive advertising campaign covering half the
globe, causing extreme reactions in both the streets and the media.

"United We Stand" Eva Mattes explains "mimics the typical Hollywood
action movie where the US always wins and saves the world. We have used
their cliched visual elements, but we have replaced their flag with the
European one. The outcome is quite disturbing, it seems to me that it
better communicates what we often take for granted, rather than stating
what it truly represents".

In the past months, the movie's posters have appeared on the remains of
the Berlin wall, in front of the European Parliament, underneath the
Empire State Building and on the picturesque walls of Bangalore, India.
The campaign reaches across small urban centers as well as the
advertising-crowded streets of global metropolises. Right now, as
Austria is about to take over the European presidency, the advertising
for 'United We Stand' is appearing on dozens of large advertising
billboards along the Austrian roads, visible from hundreds of yards
away.

Still in Europe, but just further south, in Bologna, Italy, the flocks
of movie fans that notoriously crowd the city have lately been
wondering how a blockbuster movie with such big names as Ewan McGregor
and Penelope Cruz could be released without them knowing it in advance.
Different reactions were found on the McGregor's official fan site: "If
Ewan decided to do it, I would definitely see it!".

"The choice of the subject" writes Flavia De Sanctis Mangelli on the
Italian newspaper l'Unita during the days of the New York campaign "a
supposed war between the United States and China, with Europe trying to
solve the case through diplomacy, is soaked with subtle and ironic
provocation. How will Europe convince the two super powers? How can
European political culture stand up to the great propaganda
simplifications of Hollywood? The work is a poignant take on the
tremendous power that the media has in the formation of consensus, as
well as a biting political satire against a very small Europe, that
only united could succeed in having its voice heard".

The enormous artwork keeps on spreading, exploiting any existing
medium, from the traditional news media, such as TV and the press, to
word-of-mouth and the Internet. "United We Stand" writes Ben Davis on
Artnet Magazine "with its focus on rejiggering pop cultural codes in
social space, is a canny updating of Pop art for the age of viral
marketing, when the mass media has penetrated firmly into the
everyday".

Parallel to the international promotional campaign, the work is
exhibited until January the 21st at Postmasters Gallery, New York, and
at Arte Fiera (January 27-30), in the Fabio Paris Art Gallery (Pad. 21,
Stand B15).

About the authors

Eva and Franco Mattes - internationally known as 0100101110101101.ORG -
are a couple of restless European con-artists who use non-conventional
communication tactics to obtain the largest visibility with the minimal
effort. Past works include inventing and promoting a nonexistent
artist; spreading a computer virus as a work of art; challenging and
defeating Nike Corporation in a legal battle for a fake advertising
campaign.

--

To contact Eva e Franco Mattes:
http://0100101110101101.org/contacts.html

More info:
http://www.0100101110101101.ORG
http://www.UnitedWeStandMovie.com
http://www.postmastersart.com
http://www.fabioparisartgallery.com

DISCUSSION

United We Stand


14 December 2005, FOR IMMEDIATE RELEASE

United We Stand
0100101110101101.ORG's fake movie hits the streets of your city ...and your mind

"United We Stand. Europe has a mission" is the punchy title of the non-existent, fully EU-produced Hollywood-style blockbuster: "A brilliant mix of espionage and sci-fi political stereotypes in which Europe, not the USA, saves the world from impending doom". The project that consists in the invention and promotion of this nonexistent movie is hitting public and media space all over the world through city-scale urban installations and viral communication tactics.

Isn't there something odd about this poster?

The streets of Berlin, Brussels, Barcelona, Bangalore and New York have been plastered with thousands of posters of this fake movie, in the first stage of a long-term communication strategy that began in late 2005 and will gradually cover the whole media spectrum from blogs to magazines and TV. Full page United We Stand ads have been spotted all over Europe, in magazines devoted to art, youth culture and life styles. More are to come.
"I'd heard about this new project - comments Spanish art critic Nilo Casares - but it was only when I saw the poster at the entrance of the European Parliament that I understood what 0100101110101101.ORG meant"

"United We Stand" the movie

It is the year 2020. With the excuse of halting North Korea's nuclear arms proliferation, the USA has declared war on China - a development long expected by international analysts.
"We have a problem. Make that two: America and China", with these words, the European president calls for the intervention of a special Task Force: an undercover emergency team composed of five highly trained individuals only known as the English, the French, the German, the Italian and the Spanish agents. Their mission: to work behind the scenes to resolve the international crisis before it's too late and disarm the two superpowers without resorting to brute force.
"The power of the United States is a thing of the past - claims the French Task Force agent - How can you go around like John Wayne in a globalized world, where anything you do affects everything and everyone? In the networked world that we live in, the European model is fated to win".
Through international espionage, hi-tech sabotage and after many ups and downs, the Task Force comes close to achieving its aim. But when victory is within their sight, the mission apparently fails. How will Europe resolve the international crisis?

The European Dream. Propaganda for the 21st century?

United We Stand touches on themes of subliminal art, cultural propaganda and European identity, clashing against expectations and exploding cultural stereotypes. "Everyone remembers Peter Fonda in Easy Rider - says 0100101110101101.ORG's Eva Mattes - nobody is surprised by a leather jacket with an American flag, while the same jacket with a European flag would only make you laugh". Why is the patriotic iconography of the USA commonly accepted, while when it is applied to Europe it completely changes its meaning and actually becomes ludicrous?
Like Mattes' previous large-scale work Nike Ground, United We Stand provokes an unexpected wave of collective hallucination where over-identification, falsehood and consequent disclosure are key elements that foster critical thinking and provoke discussion around a topic.
"How do people perceive recent geo-political developments in Europe? - asks Nilo Casares - Is the European Dream the human and social project we will have to comply with? The issue is not whether or not people would like to see United We Stand; whether real or fake, this movie is a brilliant representation of the 'zeitgeist'"

Public disclosure

Since December 10th, Postmasters Gallery in New York has been the first of a series of art venues to host the disclosed side of the United We Stand project. The exhibition will run parallel to the ongoing communication strategy. "We are working simultaneously on this double track, the "fictional" and the "real" - explains Franco Mattes - in this sense, spectators in the gallery who are aware of the multiple layers are passive voyeurs, while the unaware "spectator", or passerby, is actually part of the artwork".

About the authors

Eva and Franco Mattes - internationally known as 0100101110101101.ORG - are a couple of restless European con-artists who use non-conventional communication tactics to obtain the largest visibility with the minimum effort. Past works include inventing and promoting a nonexistent artist; spreading a computer virus as a work of art; challenging and defeating Nike Corporation in a legal battle for a fake advertising campaign.

--

To contact Eva and Franco Mattes: Contact @ 0100101110101101.ORG

http://www.0100101110101101.ORG

http://www.UnitedWeStandMovie.com

DISCUSSION

DISCUSSION

Nike throws in the towel


January 25th, 2004

FOR IMMEDIATE RELEASE

Nike throws in the towel
...and withdraws case against European art project

In December there was still uncertainty about the final outcome of the
lawsuit filed by Nike International against Public Netbase for producing
0100101110101101.ORG's art project "Nike Ground -- Rethinking space".
For several weeks, the fate of the renowned Vienna-based net culture
platform hung in the balance, its continuing existence threatened by the
court action. But we can now confirm that the sportswear company has
yielded under the pressure of international public and media attention
generated by the action.

"We won! -- declares satisfied 0100101110101101.ORG spokesman Franco
Birkut, -- and our victory is proof of at least one thing: the famous
"Swoosh" logo belongs to the people who actually wear it every day.
These commercial giants think they can beat anyone who annoys them, and
they're unable to distinguish an artistic or critical project from
unfair competition or commercial fraud. Nike was not the target of our
performance, they are just one amongst the many tools we use to make our
point. We were not against them, but they reacted in such a hasty and
unseemly way, with no style at all. In the end it was a pleasure to play
with Nike: the bigger they are, the harder they fall!"

"It was worth the risk in order to insist on the right to free artistic
expression in urban spaces -- Public Netbase director Konrad Becker
declares -- The intimidation attempts of this company known for its
sneaky marketing strategies have turned back against them". The
worldwide interest generated by the project can also be explained by the
fact that it emphasized the importance of a cutting-edge artistic
practice that employs the real means of production of a society
increasingly determined by the media and technology. Becker: "The
project drew attention to important issues such as the globalized
dominance of economic interests over cultural symbols and gave rise to
controversial perspectives and contentious interpretations".

In mid September 2003, 0100101110101101.ORG started a surreal art
project called Nike Ground ( http://www.nikeground.com ), a "hyper-real
theatrical performance" built around a fake guerrilla marketing
campaign: Nike was supposedly buying streets and squares in major world
capitals, in order to rename them and insert giant monuments of their
famous logo. A 13 tons hi-tech container was installed in Vienna, the
first city to host a "Nike Square", as part of the action.

Nike wasted no time: "These actions have gone beyond a joke. This is not
just a prank, it's a breach of our copyright and therefore Nike will
take legal action against the instigators of this phoney campaign". On
October 14th, Nike released a 20 page injunction requesting the
immediate removal of any reference to copyrighted material, and that any
activity related to Nike cease immediately. Failure to comply with this
request would mean that Nike would claim 78,000 Euros for damages.

"When they started legal action against us -- says Franco Birkut -- they
knew perfectly well that we were not a competitor and that they were
dealing with an art project, but they continued legal proceedings in
order to crush us and erase any trace of the work. We didn't allow them
to intimidate us, we ignored their ultimatum and went on with the
performance till the end of October, because this was our initial idea".

The international press reacted badly to Nike's legal action:
"Regardless of the outcome of the trial -- wrote Cathy Macherel in Le
Courrier -- their action will have been success: hasn't operation Nike
Ground shown the public the other side of the "Swoosh" corporation
advertisement? Far from being a free symbol integrated in the public
sphere, here Nike reveals itself as a humorless multinational that has
lost all sense of play as soon as someone touches its interests".

The Commercial Court has rejected Nike's plea for a provisional
injunction on formal grounds. After this refusal Nike didn't take
further legal action. The match is over: Nike threw in the towel.

Nike Ground is the latest surreal action by the European art group known
as 0100101110101101.ORG, a band of media artists who use non
conventional communication tactics to obtain the largest visibility with
the minimal effort. Past works include staging a hoax involving a
completely made-up artist, ripping off the Holy See and spreading a
computer virus as a work of art.

CONTACTS:

0100101110101101.ORG:
HTTP://0100101110101101.ORG
Nikeground@0100101110101101.ORG

Public Netbase
http://www.t0.or.at
office@t0.or.at