Mashica was founded in 1998 as an international art cooperative. Mixing Internet with other more traditional media, Mashica puts into practice demonstrations of the symbiosis between social critique and modern methods of communication. Mashica has selected for itself the role of premium art provider to define its relationship to its audience. The value-added quality of Mashica's artistic products and services stress the multiplicity of social forces in everyday situations. Weaving these forces into understandable and consumable products is the principle activity in which Mashica seeks to be identified. The density of meanings, which Mashica applies to all of its products, serves to reinforce the power of the communication payload that is delivered to its clients. To mashica, density is magic.