Jeff Baij
Since 2007


Successful Apps Fill Gaps


 

Jon Nash and Michael Petruzzo, Slight 1.0 (2014), screenshot of iOS app.

A smartphone app feels special when, upon first being opened, one has no clue what one is supposed to be doing with it. If life is a series of bricks or whatever, then a successful app can be a kind of mortar, filling gaps that you never knew were there (thats where the title of this essay came from). I don't mean *invented* gaps, or *fake* gaps, the type that boring Menlo Park chads cook up after one too many rails, apps with such a specific purpose that they end up sitting in the back of your phone somewhere, sad and utterly useless. I'm talking about apps that come out of the gate with no purpose, or a purpose so open-ended that the original creators could never have dreamed how it would end up being used. This is DUH but twitter: you write text! and look at all this malarkey we have to deal with now! Sad Twitter, Weird Twitter, Talking Tower Bridge Twitter, Commuter Express 437 Updates Twitter, Will Smith's Kid's Twitter, JEFF BAIJ TWITTER!