Ari Alexenberg is an artist, technologist, entrepreneur and baseball player. He is creator of the weeklyecho, which is simultaneously a technoetic artwork and an interactive news site. He designed web sites for numerous Fortune 500 companies including: Whirlpool, The Gap, Gillete, Pricewaterhouse, John Deere, and 3Com. His forward thinking ideas on web design have been presented in seminars and corporate meetings nationwide as exemplary of innovative uses of the rapidly evolving Internet medium. He was former president of Stratigent, a web analytics consulting firm. He founded and sold forathletes.com an online software application for amateur sports organizations. He collaborated on the artistic design and technical development of a biofeedback-generated interactive system at Massachusetts Institute of Technology. Recently, he received a contract to play professional baseball at the ripe old age of 45.