The AMeBE constantly seeks to create projects that gladden humans’ lives while making them consider, understand, enjoy, question, appreciate or reject an idea, even if only for an instant. For the AMeBE, design should stimulate human kind, even causing negative reactions, encouraging people’s interaction and making the user both the subject and the object of the project. In addition to solving existing problems with functional products (physical or virtual), the AMeBE’s intention is to “birth” ideas and create systems, objects or experiences, capable of generating questions. For these two young designers, the biggest satisfaction is to know that through the interaction with their creations, individuals are stimulated to ask themselves new questions, moved in their deepest critical ability to wonder, to think critically and, therefore, to grow and evolve. When all these components come together, AMeBE are truly satisfied.
In addition to being the acronym of the names of Alessandra Mantovani and Barbareschi Eleonora (A+M e B+E), Studio AMeBE’s name is inspired by the ameba, the fascinating organism characterized by its continuous evolutions. The term Ameba, or rather Amoeba, is derived from Ancient Greek and means ”change, transformation”. Amebas are unicellular organisms defined by their variability in form. They feed themselves by absorbing nourishing substances dissolved in the liquid in which they live or by engulfing smaller organisms. When food is plenty, Amebas live in solitude. If food becomes scarce, however, their behavior and physiology change. Amebas begin to make more frequent contact with each other, creating small groups of individual organisms that adhere to each other. These groups then become gravitational centers towards which other Amebas direct themselves. When connected, Amebas create stretched cohesive masses which slide along, similarly to snails, and are sensitive to small variations in light intensity and temperature. Eventually the masses come to stillness and begin to develop vertically.
How wonderful to be an Ameba, wouldn’t you want to be one?