Enormous amounts of capital have been amassed of late under the banner of the so-called "sharing" economy, characterized by companies such as Uber and Airbnb that have garnered multi-billion dollar valuations for creating platforms in which individuals offer their services and property for rent.
Such platforms have advanced a narrative in the media that their services are emancipatory and disruptive of old-fashioned, inefficient industries, going so far as to promise "revolution" amid broken systems. But what, exactly, is being brought into existence by this revolution? And who is it for?
Neoliberalism is not merely destructive of rules, institutions and rights. It is also productive of certain kinds of social relations, certain ways of living, certain subjectivities….at stake in neo-liberalism is nothing more, nor less, than the form of our existence—the way in which we are led to conduct ourselves, to relate to others and to ourselves.
—Dardot & Laval, The New Way of the World: On Neoliberal Society