Query Oraculum (2013)

One year of monthly sampling of Google predicted queries for four English-language fundamental questions, collected in animated .GIF images.

Full Description

"have fear of", "how to", "what happens if", "when will", four 12-frame animated .GIF files (495x282px)

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Artist Statement

"Predicted queries are algorithmically determined based on a number of purely algorithmic factors (including popularity of search terms) without human intervention." - Google.com

A yearlong cross-sectional sampling of Google's predicted queries. A look at how the 'purely algorithmic' autocomplete function shapes and is shaped by our very human searches, and at how the blank, homely, unassuming one-line search box of the world's most used search engine is interrogated, often as an oracle, through formulaic and intimate sentence structures about fears, hopes, elementary questions and empirical hypotheses. At the intersection of the algorithmic and the oracular, the automatically compiled top ten of the English speaking Internet's four fundamental questions shifts across twelve months. All sampling has been conducted throughout 2012 from a Mozilla Firefox browser on the Google.com page, unlogged from Google accounts and after rigorous cache & cookie cleaning to avoid filter bubbles and personalized suggestions. The constant motion of monthly search queries is mirrored in the subtle, almost invisible cosmetic changes of the interface, as it goes through revisions and aesthetic refurbishings.

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