Having worked for digital agencies and production companies I directed a lot of films that were targeted to reach YouTube viewers. While reading Walter Benjamin and Jean Baudrillard I started tinkering with an idea– these 10 seconds interval between/before contents couldn’t be used in a more meaningful way?

The No Form Project thus started as an attempt to delve deeper into this question. The idea came while reading “The Art Conspiracy” which Baudrillard makes acute observations about how art since the ready made at most only tries to give form to the emptiness and most commonly is totally dead in which it only survives due to a invisible complot between the art industry and the viewers.

What we are seeing now is only the emptiness. The real art lays in the white screen in the cinema, the empty canvas, the blank screen of a computer or in this case the momentaneous black screen while loading the video– the rest is all advertisement. Images trying to attach meaning that are not inherit to them– the pornography of art in a more Baudrillardian term.

It is from this black-empty screen that The No Form Project attempts to speak as a ghostly image in its afterlife. Although the image doesn’t have a voice what we hear is Dies Irae, a thirteenth-century Latin hymn originally song at the Requiem Mass.