Fredric Jameson wrote: "someone once said that it is easier to imagine the end of the world than to imagine the end of capitalism." The tumblr latestagecapitalism.com chronicles the refuse left by this pervasive lack of imagination.
The tumblr latestagecapitalism.com documents and aggregates capitalism’s incessant perceptual, spatial, and temporal intrusions and conflations into the contemporary public/private landscape, as well as the private psyche. It also seeks to deploy tumblr’s social media networking features (metadata tagging, direct messaging, twitter and facebook integration) and interact with individuals, corporations, and entities intersecting between the individual and the corporation (e.g. fan clubs, activist groups, NGOs, brand ambassadors, mascots, trade associations, etc.)
latestagecapitalism.com witnesses the collision and fragmentation of once discrete modalities of mediated communication such as film, television, photography, music, and radio. Contemporary advertising, branding, and marketing strategies have disrupted and corrupted these established media syntaxes with tactics ranging from immersive ‘experiential marketing’ installations to individually targeted online advertising campaigns.
The clearly delineated media spaces once occupied by advertising have strategically imbued and expanded into omni-branded, marketing-as-panopticon environments such as pop-up shops, retail flagship destinations, and corporate headquarters. Conversely, campaigns further atomize into discrete branded objects like annual reports, pens, bags, stationery, stickers and mugs distributed at performative spectacles including trade and fashion shows, business conferences, and annual shareholders' meetings.
This syntactic disruption creates new quasi-languages (witness “color stories” as branding tool) whereby atomized particles and detritus of unique campaigns begin to countermingle and arbitrarily formulate new narratives and unintended brand collaborations. latestagecapitalism.com aims to not only evidence these inadvertent marketing strategies but also to forward and submit them to their original and disparate progenitors via twitter, tumblr and other social media networks. Networked Internet and digital recording devices now enable a discourse where reformulated instances of official corporate communiqués may easily relay back to their authors and designers. Tumblr’s metadata tagging feature facilitates the discovery of posts by interested parties tracking relevant tags (i.e. #HelloKitty, #2(x)ist, #GoldmanSachs, #Target, etc.)
Conventional wisdom once dictated that ‘Our trash is their tomorrow;’ latestagecapitalism.com argues that ‘Today’s trash is tomorrow’s advertising.’
- Year Created: 2012
- Submitted to ArtBase: Wednesday Oct 16th, 2013
- Original Url: http://www.latestagecapitalism.com/
- ryanharman, primary creator
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