Olitaland is an imaginary universe with a typical mainstream aesthetic taste, in which Ivan Olita allows himself to investigate the nature of identitary representation and how the representation itself is constantly being influenced by the media exposure, both social and digital. It’s about analyzing the instability of identity and the violence of figuration; the value of semblance and falsehood, conceived as an illusion.
Olita designs, and experiences in first person, a series of interventions that aim to outline his public profile, the goal is to explore the modalities through which the very audience modifies the object, represented by Olita in this particular case, defining its identity through what is “perceived”, therefore questioning its authenticity, that becomes a secondary value because “it’s not an individual we are interacting with but a character we are making up, who exists thanks to our perception”. The outcome is a kaleidoscope of representations often linked by a strong pop taste that takes inspiration from Olita’s experiential baggage, - tv host - and from the image culture of Generation Y (1978-2000), trained to live within the constant “mediatation” of itself, a generation that needs everything to be shown under a reassuring light, shamelessly positive and inspirational.
- Year Created: 2013
- Submitted to ArtBase: Wednesday Jun 26th, 2013
- Original Url: http://www.olitaland.com/
- ivanolita, primary creator
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