Since being erected in 1923 there are many examples of people physically altering the Hollywood sign in order to re-appropriate its iconic power. Universal Paramount continues this tradition via digital Détournement in order to address the ways in which new tools are enabling individuals and dissolving the boundaries separating producer and consumer.
- Year Created: 2010
- Submitted to ArtBase: Monday May 20th, 2013
- Original Url: http://www.ericfleischauer.com/universalparamount.shtml
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