Content-Aware is a collection of pictures downloaded from fashion blogs, where the subject is assimilated to the background using content-aware fill in Photoshop.

Content-aware fill is a feature introduced in photoshop CS5 which matches any selected area to its sorrounding context, as like as the removed object never existed. The subject of the shot is not actually removed or deleted but only absorbed into the background, de facto equalizing both of them on a same level of relevance. also, a ghost (an idea) is still visible in the picture, a reminder of the actual subject (a real person) that was there.

An undefined silouhette is in place of the original subject, becoming a paradigm of every possible subject.

Every image comes with a name and an address as caption, a fake name generated randomly by this website: http://fakenamegenerator.com A name which could be true, being perfectly plausible, but was instead arbitrarily generated by an algorythm according coherently to a set number of parameters.

An ongoing research concerning identity and possibility, and the consideration of a perpetual possibility of what might have been, no more a concept in a world of speculation only, but a visible representation of this ever growing oscillation of boundaries between possibilty and realization. A delicate balance to be fully aware of.