AIR is a public, social experiment in which people are invited to use Preemptive Media's portable air monitoring devices to explore their neighborhoods and urban environments for pollution and fossil fuel burning hotspots.

Participants or "carriers" are able to see pollutant levels in their current locations, as well as simultaneously view measurements from the other AIR devices in the network. An on-board GPS unit and digital compass, combined with a database of known pollution sources such as power plants and heavy industries, allow carriers to see their distance from polluters as well. The AIR devices regularly transmit data to a central database allowing for real time data visualization on this website.

While AIR is designed to be a tool for individuals and groups to self identify pollution sources, it also serves as a platform to discuss energy politics and their impact on environment, health and social groups in specific regions.

The project launched September 14, 2006, in New York City. A preliminary worskhop was held on June 24. Since 2006, Preemptive Media has exhibited and demonstrated AIR in Long Beach, CA; Pittsburgh, PA; Australia; Belo Horizonte, Brazil; and San Francisco, CA.