Publicity Plant (2009)

by 1051556

We live in a world dense with media sources providing us an exuberant amount of information straight into our digital lifestyle, reaching us directly or indirectly by means of peers in the social media networks we're in. We are being updated and informed non-stop and on the go, we continuously need to scan a flood of texts and references to online content worth visiting, new developments or other findings. Technically we're being offered an unequalled ease to view, study or enjoy all those experiences with the click of a button. But all we do is Twitter about our scoop (if we find it first, among with 10000 #scoop spotters) or we create a Delicious/StubleUpon/360 bookmark about it, tagged 'todo' or 'read_later'.

We lack the time and concentration to experience the actual content being referred to. We live in a meta-culture where the references have become the main content.

If hyperlinks ...

Full Description

We live in a world dense with media sources providing us an exuberant amount of information straight into our digital lifestyle, reaching us directly or indirectly by means of peers in the social media networks we're in. We are being updated and informed non-stop and on the go, we continuously need to scan a flood of texts and references to online content worth visiting, new developments or other findings. Technically we're being offered an unequalled ease to view, study or enjoy all those experiences with the click of a button. But all we do is Twitter about our scoop (if we find it first, among with 10000 #scoop spotters) or we create a Delicious/StubleUpon/360 bookmark about it, tagged 'todo' or 'read_later'.

We lack the time and concentration to experience the actual content being referred to. We live in a meta-culture where the references have become the main content.

If hyperlinks and references are the maximum level of information we're capable to handle nowadays, I reckoned skipping the actual content would save me time and disappointments. So I developed the Publicity Plant to survive on references only. Blog-postings, twitter-tweets, it's the minimal but sufficient level of attention to keep it alive. There is no content, as a true publicity plant has no true body. In that sense, this Publicity Plant isn't a true publicity plant, because a real publicity plant is involved.

The origin of the Publicity Plant project is the need for a new coming artist to claim a position in the crowded art scene. I've tried to create a feedback loop within the networked artist community. The project provided me with an proper excuse to send mass or direct emails-spam. Requesting publicity for a genuine cause, a real-life bouquet. Explaining how the growth of the plant was directly influenced by active and proper care from it's supporters. And although being monitored and 'controlled' digitally, it dictated the natural ease and tempo of the project. As the seeded bouquet failed to develop any flowers, it showed me the limitations of applying my digitized thinking in areas outside of the computerized environment. It has a pré compared to digital creations too: plants are a very genuine visualization of statistical data. No way to positively readjust the statistical outcomes.

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