OneAvatar @ Milano in Digitale (2008)

by 1033049

OneAvatar was shown at the third edition of the Milano in Digitale event. An installation featuring a 3D game in which players could shoot the OneAvatar character, causing electric shocks to hit the body of the player wearing the OneAvatar suit, creating a phisical connection between our physical bodies and our identities in the digital worlds. The installation features the results of the research coming from the OneAvatar project: technology, emotion, identity, relational dimensions in the digital domains are ome of the fundamental topics analyzed. For the event a complete marketing and communication strategy was produced to create a fictional, but realistic and produceable, product to create the narrative level of the performance: the performer was displayed as in a shopping center showcase, with the product and the related gadgets available for sale. A further analysis on the evolution of art in the contemporary era, in its hybridization wth communication, ...

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OneAvatar was shown at the third edition of the Milano in Digitale event. An installation featuring a 3D game in which players could shoot the OneAvatar character, causing electric shocks to hit the body of the player wearing the OneAvatar suit, creating a phisical connection between our physical bodies and our identities in the digital worlds. The installation features the results of the research coming from the OneAvatar project: technology, emotion, identity, relational dimensions in the digital domains are ome of the fundamental topics analyzed. For the event a complete marketing and communication strategy was produced to create a fictional, but realistic and produceable, product to create the narrative level of the performance: the performer was displayed as in a shopping center showcase, with the product and the related gadgets available for sale. A further analysis on the evolution of art in the contemporary era, in its hybridization wth communication, marketing and ethnographical practices.

http://www.artisopensource.net/2008/11/15/oneavatar-milano-in-digitaleoneavatar-milano-in-digitale/

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