Supermen: The Spectacle (2009)

‘The spectacle is the stage at which the commodity has succeeded in totally colonizing social life. Commodification is not only visible, we no longer see anything else; the world we see is the world of the commodity’ - Guy Debord

I have decided to use this theory to clash and agree with Dubord. My visual idea in relation to spectacle is about how the world sees Superman and how the world ’should’ be seeing Superman; he is the hero of Metropolis and America mainly and he even stands for the Truth, the Justice and the American way which the whole world relates to and has no question upon it (the commodity). This is the spectacle created within the media.

But my view is different as I see him as a whole man, the Earth’s and him belonging to everyone. When watching a Superman clip on DVD, I used the several ...

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‘The spectacle is the stage at which the commodity has succeeded in totally colonizing social life. Commodification is not only visible, we no longer see anything else; the world we see is the world of the commodity’ - Guy Debord

I have decided to use this theory to clash and agree with Dubord. My visual idea in relation to spectacle is about how the world sees Superman and how the world ’should’ be seeing Superman; he is the hero of Metropolis and America mainly and he even stands for the Truth, the Justice and the American way which the whole world relates to and has no question upon it (the commodity). This is the spectacle created within the media.

But my view is different as I see him as a whole man, the Earth’s and him belonging to everyone. When watching a Superman clip on DVD, I used the several DVD languages that would help represent this. I blurred the image of the character so that it would live up to everyones expectations of a Superman (he could have a different skin colour or have a foreign dialect). For example, the less fortunate people in the third world countries - wouldn’t their ideal ‘Superman’ be the rescue workers?

The video I made makes it look like there’s so many Supermen inside this character and the real one (if there is one) is trying to come out and deliver a message.

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