On July 1st 2009 Sander Veenhof (1973) is graduating from the Gerrit Rietveld art academy in Amsterdam. To color up that occasion and to attract attention to himself in an overly busy contemporary art world, Veenhof came up with a concept to serve both purposes in harmony. He started growing a 'graduation bouquet' in an interactively controlled greenhouse hosted in the hallway of his Amsterdam home.
A custom designed greenhouse control system converts all online publicity into plant growth by switching on the grow-lights above his 'publicity plant' whenever a new weblog-posting, Twitter message or Delicious bookmark refers to the project. Bouquet growth can be monitored live through a webcam shown at the project website, which lists and thanks the online community in turn.
There's two and a half months left until the outcome needs to be taken to the graduation show of the 'interaction design for unstable media' department. ...
Full Description
On July 1st 2009 Sander Veenhof (1973) is graduating from the Gerrit Rietveld art academy in Amsterdam. To color up that occasion and to attract attention to himself in an overly busy contemporary art world, Veenhof came up with a concept to serve both purposes in harmony. He started growing a 'graduation bouquet' in an interactively controlled greenhouse hosted in the hallway of his Amsterdam home.
A custom designed greenhouse control system converts all online publicity into plant growth by switching on the grow-lights above his 'publicity plant' whenever a new weblog-posting, Twitter message or Delicious bookmark refers to the project. Bouquet growth can be monitored live through a webcam shown at the project website, which lists and thanks the online community in turn.
There's two and a half months left until the outcome needs to be taken to the graduation show of the 'interaction design for unstable media' department. Whatever will be brought there, it will visualize in a very natural way the success of this project.
Work metadata
- Year Created: 2009
- Submitted to ArtBase: Friday May 15th, 2009
- Original Url: http://sndrv.nl/publicityplant
- Permalink: http://sndrv.nl/publicityplant
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Work Credits:
- Sander Veenhof, creator
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