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Writer's Initiative

The field of contemporary art engaged with technology warrants interpretation, criticism and promotion. The articles commissioned through the Writers Initiative gives writers, as well as artists, critics and curators the opportunity to explore in-depth a diverse range of topics and develop their own language and understanding of this field. We welcome pitches on diverse topics related to new media art. Email editor at rhizome dot org.

To Reveal While Veiling: On the 2012 Whitney Biennial


Installation view, Whitney Biennial (2012)

Looking back at the time in which I was beginning to study art, one could describe the motivations I shared with my peers as generally aspirational and humanitarian. We felt different. We wanted to change the world. We thought of the institution of art as a discipline in which alternative personalities flourish, critical thinking is lauded, and that creativity (in all of its various forms) is esteemed far more than financial privilege. Having participated in the art industry for a number of years, these ideas now seem not only naïve, but provide a blueprint for precisely how the art world does not operate; our collective wills becoming inured to the faux-radical, contradictory reality that the institution of art exists in today.

On the occasion of the 2012 Whitney Biennial, Andrea Fraser writes of the crisis of the art institution, “The glaring, persistent, and seemingly ever-growing disjunction between those legitimizing discourses [of art]—above all in their critical and political claims—and the social conditions of art generally…has appeared to me as profoundly and painfully contradictory, even as fraudulent.” Her essay for the Biennial catalogue “There’s no place like home,” painstakingly delineates what she perceives to be the impossibility of participating in the institution of art in good conscience due to its compliant enrichment from the increasing financial inequality of the last decade. Acknowledging the fact that this inequity is precisely what art purports to act against, Fraser considers possible methods through which this quandary may be alleviated. She posits, almost fatalistically, that “Certainly it is less painful to resolve these conflicts symbolically, in artistic, intellectual, and even political gestures and position-takings, than to resolve them materially—to the marginal extent that it is within our power to do so in our own lives—with choices that would entail sacrifices and renunciations. Even these sacrifices may be preferable, for some, to the pain of wanting what we also hate, and hating what we also are and also love...” Heady prose for a biennial catalogue.

Dawn Kasper

K8 Hardy, May 20th, 2012 at 2012 Whitney Biennial

Taking Fraser’s essay as preamble, 2012 Whitney Biennial co-curators Jay Sanders and Elizabeth Sussman have approached the nearly insurmountable task of surveying the art of the last two years by symbolic rather than material means...

 

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An Interview with Edward Boatman, Co-Founder of The Noun Project


The Noun Project is a seemingly infinite collection of black-and-white symbols put into the public domain. As the founders put it, it is an attempt to organize the world’s visual language into one online database. Edward Boatman, one of the project’s founders, is also its sole gatekeeper. Each symbol on the database was either collected off the Internet or created by designers around the world. Boatman approves every submission to the project and assigns each icon a word — a noun, of course, either an object or a concept. The images are often surprisingly evocative, despite their simplicity, and unlock a potential for wordless communication for anyone with an Internet connection. 

Boatman was working in architecture design when he noticed it was surprisingly difficult to find basic, high-quality symbols on the web, even for common transportation symbols used by the government. The Noun Project was launched shortly thereafter in December 2010. Now the scope of the Noun Project is limitless. As Boatman told me, the project could create a symbol for, potentially, every noun in the world. Boatman (and co-founders Sofya Polyakov and Scott Thomas) are looking ahead to making the project a sustainable business. 

I talked to Boatman about the purpose behind the project, design for social good, and some of the challenges in creating a visual database that’s always growing.

 


SS: The Noun Project has thousands of icons. What are you looking for in a good image?

EB: Simplicity is key. One thing I always try to articulate for best design practices in a symbol is this idea of only analyzing the essential facts of the object or idea. It’s really fun. First you have to analyze it, and then once you analyze it, you have to identify the attributes or the elements of that object that you want to represent. Then you execute that into a design that’s elegant and has great proportions. One of the more important things in the design is that it can scale up or scale down and still read well. You don’t want to put too much detail in there, because a lot of these symbols are seen at pretty small scales...

 

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Screen. Image. Text.


Tauba Auerbach, RGB Colorspace Atlas. (2011)

I once heard Leon Botstein, the President of Bard College, compare books to stairs. “They’ve invented the elevator,” he said, “but sometimes you still walk up.” There are countless discussions on the future of the book—they are picked up in magazine feature articles, in trade conferences, and in academic roundtables—and in all of these, the future of the printed word seems certain: in a generation or two, print will become obsolete. In this age of changing habits, if print is the stairs and screens the elevator, then what could the escalator be?

This moment in time, and the awareness of the possibilities electronic publishing grant, affect the manner in which we relate to texts in a way that is under constant scrutiny. But images prove to be a different problem. The separation between text and images has a long history. In fact, images have posed a challenge for publishers from the early days of print—be it the cost of printing them; the payments for illustrators, photographers, and designers; or simply contextualizing the images and their relation to the text—but they have become crucial to our understanding of texts. When the Illustrated London News, the world’s first illustrated weekly newspaper, began publishing in 1842, the relationship between the text and the engraved images in the paper was such a novelty that it took the weekly about a decade to stake a hold in that era’s news distribution channels. Once it did, it became one of the most widely circulated newspapers in Victorian Britain. The marriage of text and the engraved image marked a new level of fluency in communication via images, which does away with staples of early print day, even though the separation between image and text lasted for many decades later, and can still be traced today. (Think, for example, of the plate pages, where color images were glued onto the paper, so that the book or magazine would be printed in black and white, adding the color pages later in a way that saves money on printing, but also generates a wholly different relationship with images. These are often associated with encyclopedias, but a large number of artist’s monographs retained this design even after color printing became widely accessible, creating the odd text-image relationship where an artwork is described to the most minute detail, with a comment in parenthesis directing the reader to “color plate 3,” where the mentioned piece could be seen in glossy print.)

The generations to come of age in the days of digital publishing and reading on screens have a much more complicated relationship with images. The human eye-brain system is capable of reading a large number of high quality images in a matter of split seconds, and this, alongside the hand-eye coordination—think about the pleasure of a touch screen versus inky newspaper pages—is rapidly developing to mirror our changing habits of consuming information. So much so that the contemporary heightened sensitivity to the way we read images can lead to an ability to, at times, ignore the quality of the images when inserted into a text, the way our brain glides over a typo in the flow of reading. The way we read images online is only one thing these magazines deal with in the process of publishing, but it is surely an element that dictates a large portion of the reading experience of these publications.

 

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Shu Lea Cheang on Brandon


Shu Lea Cheang, Brandon, Bigdoll interface, 1998

In 1998, the Guggenheim Museum launched its first web-based art commission, Shu Lea Cheang's Brandon. Over the course of a year, the collaborative, dynamic piece would look at the complexity of gender, sexuality, and identity through the life and death of Brandon Teena/Teena Brandon, a Nebraska youth who was raped and murdered after his biological sex as a woman came to light in 1993.

Oft-cited in new media art history as one of the first widely recognized pieces of net art, the Brandon site has been offline for the last year or so; the Guggenheim plans to restore the work in the very near future.

I spoke to the artist about Brandon, 14 years after its launch: 


YH: How did you first come to conceptualize Brandon? What were the circumstances for its commission?

SLC: Brandon was conceived at a time that I moved from actual space to cyber/virtual, claiming myself a cyber-nomad. It was around the mid-90s, and there was high hope for a super-highway, for a virtual world where race/gender does not matter any more. (I think it was the ad copy of MCI communications?). Meanwhile, two articles came out at Village Voice, one about Brandon Teena's rape/murder case by Donna Minkowitz and the other Julian Dibbell's A Rape in Cyberspace. I had been experimenting with boundary crossing between the actual (state/nation) and virtual (anonymous/avatars), which needed to take up a durational performative format.

By 1995, I wrote out a proposal which was to be a one-year web narrative project following my feature film Fresh Kill (1994). At the time, I guess it was unusual to conceive a durational web work, to be unfolded by episodes, by staged virtual performance 'events' supported by actual space installation. At the time, David Ross was the director of the Whitney Museum. He had the vision to expand the museum into cyberspace. Curator John Hanhardt (who has exhibited three of my major works: color schemes (a solo show in 1990), Those Fluttering Objects of Desire (1993, Whitney Biennial), and Fresh Kill (1995, Whitney Biennial)) took up the curation of Brandon. By 1998, Hanhardt had moved to the Guggenheim Museum and took Brandon with him. At the Guggenheim, Matthew Drutt, Associate Curator for Research, helped realize the curatorial admist the Guggenheim's venture into the virtual museum with Asymptote Architects...

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Frieze New York: The Art Outside the Tent


Joshua Callaghan’s Two Dollar Umbrella (2011)

As far as art fairs go, Frieze New York was better than most: the booths were spacious, the tent well lit, and the amenities for visitors excellent. The quality of the work on view, too, was a vast improvement over the first round of fairs this past March; many of the participating galleries brought impressive pieces by both emerging and established artists.

Supplementing the art lining gallery booths inside were a host of works presented outdoors, organized by appointed curators: Frieze Projects, a series of site-specific commissions curated by Cecelia Alemani, and the Sculpture Park curated by Bard CCS director Tom Eccles—technically separate, though physically intermingling with the Frieze Projects commissions.

The Sculpture Park was largely composed of the sorts of dull, oversized abstraction typical of corporate plazas and civic commissions—inoffensive, vaguely industrial, often colourful (Katja Strunz, Gabriel Kuri) or shiny (Tomas Saraceno, Jeppe Hein.) In short: perfectly positioned to move swiftly from the fairgrounds at Randall’s Island to the backyard of some collector’s summer home. Indeed, each work was labelled not only with the artist’s name, title, and date, but also the gallery representing it—all of them participants in the fair—making it essentially an extension of select gallery booths.  

Others read merely as oversized gimmicks. For Subodh Gupta’s Et Tu Duchamp? (2009–2010), the artist translated Duchamp’s famous moustachioed reproduction of the Mona Lisa, L.H.O.O.Q., into three dimensions, casting it as a large-scale bronze. The title of Gupta’s work suggests that his intent was to replicate Duchamp’s gesture of comically appropriating a canonical work—in the twenty-first century, Duchamp is as recognizable as Da Vinci—but Et Tu Duchamp? is less a subversive violation of a masterpiece than a self-aggrandizing, one-note gag. Likewise, Joshua Callaghan’s Two Dollar Umbrella (2011) presents the titular object amplified to monumental proportions; with its loose spokes pointing skyward like Laocoön’s outstretched arm, Callaghan’s pathetic umbrella has its own odd pathos—given the overcast skies during much of the fair’s run, discarded umbrellas littering the city’s street were a common sight—but elevating an everyday inconvenience to the status of mythic tragedy is neither new nor compelling.

Works that engaged the setting more directly fared somewhat better...

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Report from Frieze New York


The verdict from Frieze New York? Not so bad! While the city has experienced a rash of yawn-worthy art fairs — this year's Armory no exception — yesterday saw the impressively successful debut of Frieze Art Fair on New York's Randall's Island. Combining mainstays such as Gagosian with younger, more innovative galleries such as 47 Canal, T293, and Balice Hertling, Frieze NY offered a crowd-pleasing multifaceted, international approach. Some stand-out works below.

 

Stephen G Rhodes, "Untitled," 2012 at Overduin and Kite. All photographs by Marcus Cuffie

While I'm familiar with Rhodes' installation work through a recent solo exhibition at Metro Pictures in New York, this collages proves his two-dimensional work to be much more pared down and sensitive to detail. Rhodes, who splits his time between Berlin and New Orleans, has gathered materials around both of his studios, using spraypainted reliefs of New Orleans flora as a background to this composition. Although the most satisfying details of the piece are lost in this jpeg, Rhodes further layers his collage with text from Cormac McCarthy's Blood Meridian, "'Whatever in creation exists without my knowledge exists without my consent.' -- Judge. GO OUTSIDE."

 

Keltie Ferris, "(*)", 2012 at Mitchell Innes and Nash

On view at Mitchelle Innes and Nash's booth is Keltie Ferris' large, graffiti-inspired paintings. While the term "graffiti-inspired" alone may be enough to turn many a viewer off, Ferris' paintings seem timely, and dare I say, internet-aware. With titles that frequently employ various combinations of punctuation marks, Ferris' paintings appear at once almost pixelated or digitally inspired as well as cognizant of delicate position that abstract painting occupies in 2012.

 

 Sarah Braman, "Untitled," 2012 at Mitchell Innes and Nash

Sarah Braman also kills it at Mitchell Innes and Nash...

 

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A Conversation with Jonathan Lethem



Jesse England, E-Book backup (ongoing)

 

In 2007, novelist Jonathan Lethem published an essay in Harper's ending with a grand reveal: "every line I  stole, warped, and cobbled together." The patchwork includes dozens of sources — part of a Steve Erickson novel, something from a Pitchfork review, a quote from an interview with Rick Prelinger. Sandra Day O'Connor and Ralph Waldo Emerson are stitched in too.  

The Ecstasy of Influence, now the title of his recent collection of writings, often addresses the process of integrating and "cobbling together" ideas and culture to make something new. Yet, stories Lethem relates of hosting "mailing parties" for the Philip K Dick Society or working in a bookstore seem like snapshots from pre-digital age. Recently I talked with the author about our rapidly dematerializing culture as well as appropriation as an art practice:

 


 

JM:  Have you ever tried to imagine what kind of career path you would have had without a culture of physical objects?

JL: It’s really interesting because I do think of the procedural experience of having to dig, having to find out what, let’s say, all of those names in the back of Greil Marcus’ “Stranded” were. Now when I read that collection, I see it put together like his esoteric nod to the history of rock and roll and like 80 percent of it was terra incognita. I didn’t know the names at all, and I couldn’t just go skimming around and get a little taste. I had to make each and every one of those things that compelled me —because of the name or his description — a search. I’d have to go find some broken down piece of media, some old vinyl or something, and you know, the delay that inserts, the relationship to time. I spent a lot of time thinking about a culture that wasn’t right at hand.

I might envision a given song or movie for five or ten years before I’d lay hands on it at times, and that creates this sort of personal, fictional vision. It’s like having a book unread on your shelf and just staring at the jacket or the title or what you’ve heard about it, and having it emanating all this promise. Books I guess, can still do that, but it’s a really peculiar thing for me to think about how I would relate differently.

I mean, I was advantaged. I grew up in New York City. Compared to other versions of access in our generation, I had great access. My parents had a good record collection and really interesting books on the shelves and pointed me to them. There was no quarantine. I was in New York City and there were great repertory houses and I started going to them when I was 14 or 15 years old, just gobbling down some curators’ ideas of cinema. I was getting all these versions of importance or interest out of the obscure past or out of other national cinemas. So in that way, it was like I was surrounded. I didn't even think of myself as deprived.

The strange thing that the question sets up is an image of me, or anyone my age, as somehow suffering from a drought. But I wouldn't have, of course, had the comparison. I wouldn't have had any notion that I was lacking materials. I still had to make really complicated priorities for myself because there was so much that seemed so compelling, potentially compelling. And it wasn't too hard to get a hold of it. But I did, in retrospect I did have these kinds of limits and always a physical relationship — a movie theater that smelled a certain way. What it was to go to the Thalia and watch Bunuel films. It's associated for me with the feeling of that lobby and the strange loneliness in that place on a Thursday afternoon and the other people who would be there present or the kinds of record stores where I would at look at things or the bookstores and the way the objects themselves felt and became talismanic. And the way my own room was changing if I brought these things! It wasn't like I could close the computer and it would all go away. It was like I was changing my body practically. To just start accruing all this stuff like armor, like an exoskeleton. 

JM: I'm sure your consumption of culture now is different though. Do you have a Kindle or an iPad? Are you an ebook reader? I'm sure you have MP3s, at least.

JL: I have a lot of MP3s! I'm going to qualify this in a number of different ways. I've always been a very late adopter. I mean even MP3s, I didn't have them after other people I knew did. Something about me always sort of wants them to become a little more part of the world. It's like I need to believe in them by seeing people form attachments before I make that move. I've got a friend who teases me because he remembers me saying that I would probably never bother with email. I knew a few people who were doing it and it just didn't seem that appealing to me. Now I'm ten years into an unbelievable promiscuous emailing binge that will never end. So I've been a late adopter a lot of times with tech. I wrote novels on an electric typewriter after it was possible to begin writing prose on computers. I just wasn't quite there. I wasn't ready to make a move from something that felt very important and material and personal to me. So who knows what I might do later on, but I've never read anything on a Kindle and I haven't even really had an iPad or a Kindle in my hands. The nearest I've been has been in the seat beside me in an airplane when I feel smug because they have to stop reading when the announcement goes out and my book is still open.

I think as a writer about the shape and heft of a book. And so I think the reason I am attached to reading them is I’m writing into that form. For better or worse, I still think of where physically my hands would be turning the pages. Feeling, oh, maybe now I’m ten pages from the end. And so some of those things are sacrificed in the Kindle.

Also, the kind of doubling back that I do as a reader seems very fundamental to pages. I’ll keep my finger sometimes even three or four pages width in two places in a book. Because I’m interested in doing a doubling. It’s very much a part of the physical object to me....

 

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The Impermanent Book


A few months ago Jonathan Franzen, author of The Corrections and Freedom, was quoted by The Telegraph from his Cartagena’s Hay Festival presentation:

“Maybe nobody will care about printed books 50 years from now, but I do. When I read a book, I’m handling a specific object in a specific time and place. The fact that when I take the book off the shelf it still says the same thing - that’s reassuring… and he goes on … Someone worked really hard to make the language just right, just the way they wanted it. They were so sure of it that they printed it in ink, on paper. A screen always feels like we could delete that, change that, move it around. So for a literature-crazed person like me, it’s just not permanent enough.” 

His speech raised heated discussions in newspaper columns and on the internet. The focus was mainly on defending technology and e-books as a viable and improved evolution, and on how he was being retrograde.  What was missing from the discourse was the fact that technology has also violently altered printed books in a way from which there is no return. We are so disconnected from the means of production that nobody seems to be aware that books are produced very differently then they were 100 years ago. Digital files are exchanged between writers, publishers and printers all over the world.

In the context of the Piracy Project, which we initiated in London in 2010, we discovered cases, which not only took control over the object, but over the content. Inspired by Daniel Alarcon's article in Granta magazine, “Life Among Pirates”, we traveled to Peru and discovered, for instance, a pirated version of Jaime Bayly’s novel No se lo digas a nadie with two extra chapters added. This physical object may look obviously pirated to a trained eye but could easily pass as the original if you were not looking for differences. The extra chapters are good, good enough to pass undetected by readers. 

right: No se lo digas a nadie by Jaime Bayly; left pirated copy with two extra chapters added by an anonymous writer. Bought in Lima Peru, The Piracy Collection

These books are sold in small markets, bookshops or by street vendors at traffic crossings. We had to buy several books and to compare page by page until we found a book with extra content. Asking the vendors for help didn’t work. They were quite offended with the insinuation that they carried modified books. Buyers don’t want to read a book by an anonymous author when they are buying Mario Vargas Llosa.  

Friends in Peru seemed extremely surprised to see an altered book. The same type of trust that Franzen had applied to printed books was broken. What have they been reading? According to popular literary theory, when reading a book we become joint authors by virtue of subjectively interpreting and shifting the context through our own personal sets of experience. In this sense, it might be very difficult to realize, in discussion with others, whether or not the book you just read has been altered. And then what happens when that seed of distrust is planted in your head? 

 

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Remote Control


Simon Denny, Those who don't change will be switched off, (2012)

A TV set burns fiercely. These are the last days of the British analog television broadcast.

I kid you not, the United Kingdom limps sorely behind on digital conversion. Luxembourg was first to the finish line, followed by most of Europe, the States, North Africa, Japan. The UK, a chain-smoking marathon runner, who might or might not have gout, has decided — to hell with the lot of you — to race dressed as Chewbacca.

As we drag ourselves sodden and bronchial through those final steps, a slow clap from the ICA gallery greets us. The exhibition 'Remote Control' (April 3, 2012 - 10 June 10, 2012) marks the end of the analog signal by uniting works that take TV and break it apart.

Artist David Hall set television ablaze in 1971. His TV Interruptions were broadcast during normal BBC scheduling in Scotland. No announcement, nor explanation. A tap in the top right-hand corner filled the screen up with water as if it were a cross-section of a sink, a man filmed out at the audience from inside the set, a television burned to cinders in an open field. Each short film held its own during broadcast with a cool irony. Yet the creation and destruction of illusions simultaneously undermined the tyranny of any box masquerading as a window into reality. Hall pioneered art in television and continues to work with the medium and concept. With it, and in opposition to it, for the artists in 'Remote Control' hold their enemy close.

            Still from David Hall, TV Interruptions (Tap piece) (1971)

Commercial broadcasting is the adversary in Television Delivers People (1973) by Richard Serra and Carlota Fay Schoolman. A six and a half minute credit roll tells us merrily that we are the end product of TV, delivered through broadcast to be consumed by advertisers. The medium itself emerges banal, or shrill; the mechanisms of corporate control form the malevolent baseline. Screened in the ICA alongside these works by Hall and Serra as well as Gerry Schum, are further exposés on television advertising from TVTV, misogyny from Joan Braderman, and violence from Marcel Odenbach. Sixteen CRT televisions line up neatly to show us how artists rankled with the system over the decades past. 

It doesn't sound very radical does it? The wit of the interruptions has already been dampened by their removal from the broadcast context. They confront an engaged, expectant audience, not their passive target. Can we understand quite how difficult it must have been to infiltrate the mainstay of the British broadcasting industry, the BBC, when there is such a multitude of platforms available today? Should an institution that holds the contemporary at its core not be addressing the hidden power lines of the mass media that immerse us now?

 

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Photoshopped Sherman


Images from Cindy Sherman's society portraits series (2008.)

A friend recently recounted an anecdote about teaching Cindy Sherman’s work to her undergraduate students. She was in the middle of her lecture, explaining Sherman’s elaborate, chameleonic process of casting herself in various roles in her photographs, when one student interrupted, insisting that the photograph projected on screen must have been Photoshopped, that it was impossible that the woman in this image was the same person as in the one before. The others nodded in agreement. Faced with this chorus of disbelief, my friend checked her notes: the image on her slide was from the mid-1980s, several years before Photoshop’s commercial release. The process of creating it was, indeed, analog: the photograph was shot on film, and Sherman’s apparent physical mutation in it the result of costuming and skillfully applied makeup rather than digital manipulation. However, the students’ responses raise interesting questions about how we might conceive of her work in the wake of the digital, particularly since her most recent work has, in fact, made use of such software. 

For those of us who first encountered Sherman’s photographs before “Photoshopped” became part of the vernacular, her work carries rather different connotations: it is less about a process of editing or altering the image than one of altering the self through a kind of private performance staged for the camera. Sherman transforms herself, in each image, to the point that she is not only no longer wholly recognizable, but also no longer present as “Cindy Sherman” at all, instead appearing as a litany of characters and stock types. As she noted in an interview with filmmaker John Waters in the catalogue of her current MoMA retrospective, “Before I ever photographed it, I was playing around in costumes and dressing up as characters in my bedroom.” 

It is precisely this aspect of dressing up—of adopting and embodying different types—around which much of the critical reception of her work has revolved over the past decades. Moreover, she has maintained a rigorously private studio practice throughout her career, rarely, if ever, working with assistants: Sherman is not only photographer and model, but also hairdresser, costumer, makeup artist, and prop stylist. She performs in front of the camera, but also behind it, adopting multiple roles and functions over the course of creating each photograph. When presented in serial form, the photographs reveal the meticulousness of her process, with each successive image calling further attention to the laborious transformation involved in creating the one preceding it....

 

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