The sixth Video Vortex conference was held in Amsterdam at Trouw, a building that used to house the printing presses where the eponymous newspaper was created. These days, Trouw is a restaurant and club and occasional conference venue. The venue’s former purpose reinforced the passing of the torch from old news media to the online media being discussed, alongside other relevant topics, at Video Vortex. Michael Strangelove, the first speaker of the day, referred to the “holocaust of capitalism” and how online video enables a subversion of the notion of culture as private property. As newspapers struggle to redefine themselves in this online era - the New York Times’ new paywall being a prime example - the war of ownership over content resonated not only throughout the conference sessions but even in the venue’s inkstained floors.
The initial speakers of the day, Michael Strangelove and Andrew Clay, made salient points about the notion of “compulsory visibility” (Foucault, via Strangelove) online, the “douchebag effect” induced by online video platforms (Strangelove), and the communities and revenue streams which develop around online smash hits such as Annoying Orange (Clay). Talk of douchebag effects and inane chattering fruit was unfortunately juxtaposed with the gravity of the tragic earthquake and tsunami in Japan, unfolding at the very same time. All morning, YouTube quickly populated with shocking videos of the damage, and it seemed immediately inappropriate to ponder how many millions Annoying Orange makes.