TEDxVaduz: Towards a new future through a moribund format

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Femke Herregraven speaks at TEDxVaduz, Kunstmuseum Liechtenstein, Dec 2013. Via DIS.

TEDxVaduz was held at Kunstmuseum Liechtenstein in December of 2013. Designed and organized by artists Simon Denny and Daniel Keller, the event seemed, at first glance, like a well-organized parody. But the list of speakers included an array of legitimately exciting artists and thinkers—Peter Fend, Andi Götz, Femke Herregraven, Michaela Hogenboom Kindle, Michael Littger, Michel André Maréchal, Katja Novitskova, Emily Segal, and Regula Stämpfli—convened under a relevant theme, "Radically Open."

From the outset, it was clear that TEDxVaduz aimed to work both within and against the context provided by the TED brand. Denny opened the event by giving a brief history of TED and the TEDx conferences. Keller provided the current context of TED, its format and the recent criticism due to presentations that relied on pseudo-science. Denny highlighted the elements of the TED brand that match his and Keller's interests, such as Silicon Valley and tech entrepreneurialism. Denny also noted that the backdrop, a tag cloud comprised of most used words in TED talks and the floor graphic of an island shaped like Vaduz, was a collaborative design by the two.

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