Within the pages of Digital Folklore Reader, Olia Lialina, one of the book’s editors, refers to a claim by the social media researcher Danah Boyd, that some American teenagers identify as Facebook and others as MySpace—preferring a conformist and clean interface persona, or a rebellious and visually pimped one, respectively.
This book, co-edited by Dragan Espenschied, is by all outward appearances a MySpace, brimming with exuberant design elements culled from all over the net and reaching deep into online history. The dust jacket repeats a background image of a unicorn perched on a boulder at sunset under a meteor shower. Its reverse is wallpapered in 32 by 32 pixel gif icons representing the gamut of popular user-generated online imagery: cartoon characters, porno ladies, geometric designs, quotidian objects, flags, logos, landscapes and text, from WTF to FREE TIBET. One layer deeper, the cover and back of the book are white, or, probably (in RGB concept), nothing. The spine is also nude, showing off the motley sequencing of pages inside, the first and last of which are a flat, vibrant #00FF00 green, allusive of web-safe color and maybe of a green screen, primed for content to be transposed onto it.