Can behavior in space as large and diverse as the internet be assigned an ideological marker? Kevin Kelly tries to do that in "The New Socialism," an article in the June issue of Wired. The premise is that the widespread use of technology that harnesses communal activity—whether on Wikipedia, Reddit, or Yahoo! Groups—heralds a major shift in the way people think. To define what he sees as a new phenomenon, Kelly repurposes an old word, “socialism,” a choice that deliberately spites both twentieth-century U.S. propaganda and Marxist philosophy.
The resulting essay brims with missteps, fallacies, and self-contradictions. Kelly lists Google among his examples of a place where “digital socialism” flourishes, but “The Secrets of Googlenomics," an article that shares tease space with Kelly’s piece on the cover, gives a detailed description of how the company operates as a fast-paced auction house. Another example of communal activity is that “tagged snapshots of the same scene from different angles can be assembled into a stunning 3-D rendering of the location”—which, interestingly, echoes Russian critic Ekaterina Degot’s theory that Soviet public spaces and events were constructed so as to be impossible to view in full from an individual vantage point—but Kelly gives Microsoft’s Photosynth as an example of a program that enables this, even after kicking the piece off with a quote from Bill Gates casting Microsoft’s founder as the arch-nemesis of leftist action. Open source software is another keystone of Kelly’s argument, but he neglects to mention that many companies use open source as a stage in product development, a low-cost investment in refining a good for later sale. Wikipedia, an example that crops up several times, is a non-profit, but as many critics of the site have noted, the self-appointed editors ...
MORE »
Edwin VanGorder