Marlie Mul, Dirty Soap Dish (Did you mean: naughty soap dish), 2014, courtesy of the artist.
(Welcome) Home: that daily practiced space and mental image which has accompanied mankind through centuries. Ever our shelter from the rain as much as the fortress of our dwelling selfs. The abode of our constructed identities and repository of our material treasures. Home is where the day begins, home is where it ends. Enduring with the clichés, home is where we belong; where we are safe from the daily struggles of the outside world. Home is among those universally accepted places which we refer to without specifying a geographical location or a defining activity. Where are you?—I'm home. It is as simple as it spells...
Like many other social constructs which have endured through centuries, though, the home is a concept in constant change: It varies in space and time according to personal experiences, to social models, to the political forces by which it is governed. And even more so, it varies in relation to the technologies in which it is enmeshed. At present, the internet falls into that long strand of innovations which, in one way or another, leave their mark on domesticity. Whether in its fostering of global mobility or in how it has blurred boundaries between public and private, the internet is progressively diluting those typically bourgeouis traits which have sedimented over the last few centuries and which still inform our current, westernized, understanding of the home as a stable entity.
Though much is being said about the effect of the internet on daily lives, a less visible topic is how the home appears on the WWW, and how this, in turn, shapes domestic architecture. The web has, in fact, allowed for new representations of the home to proliferate, and the effects of this effusion on the spaces we inhabit are far from obvious. If, on the one hand, the home's fetishized representations in commercial online practices such as real estate websites and IKEA catalogues are now deeply ingrained cultural conventions, an entirely different "way of seeing" the home is discreetly emerging in the less polished repertoire of amateur photography.