Portrait of a confident businesswoman
This week, LeanIn.org and Getty teamed up to release a new collection of 2,500 stock photos that aim to "represent women and families in more empowering ways." The need to do this was quite clear; stock photographs had become something of an internet sensation for their lingering embrace of a range of visual clichés, many of them sexist, such as the notorious "Woman Laughing Alone With Salad." As depictions of broadly-applicable situations and people that could be used in a wide variety of publications, particularly for marketing purposes, stock photographs claim to represent generic ideals for easy illustration. Their effect is, in fact, the inverse—it is specific ideologies they illustrate, in order to continue their reproduction.