Artist Profile: Jason Eppink

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Astoria Scum River Bridge, 2010.

You define yourself as a "dude who is just trying to make things a little better." Each one of your works tries to improve the world, one funny step at a time. But they also include observations into the way in which society—and especially media and advertising—affect the way we see things. How do your works try to tamper with those viewpoints or comment on them? And can you talk a little about some key terms like subversiveness, pranks, humor, and dialogue in relation to this?

I'm interested in creating provocations that disrupt systems for good and/or fun. In particular, I'm hyper aware of the consumption narratives that shape our daily lives. Advertising literally works by telling you that you're not good enough, and all of media is shaped—directly or indirectly—around selling you stories framed by this intentionally soul-crushing lie so you'll consume more.

So a lot of what I do is prototype critical "solutions" for systems like these, exploring new answers outside of the usual channels. I've rarely seen real, important change come from inside a system; the system exists, first and foremost, to perpetuate itself. And many of the best solutions threaten the status quo of the system, so they're never realized because they will change how the system itself works.

I have the luxury of being outside those systems, so I can propose crazy, radical, preposterous, silly ideas. And not just propose them, but execute them and see what happens. Of course sometimes these interventions will be interpreted as threats, but that's how you move a conversation forward.

And, well, solutions are better when they're funny or clever or playful. Most people like jokes, in my experience.

You reflect ...

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