Artist Profile: Ed Fornieles

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Could you tell me a little about your "Facebook sitcom" Dorm Daze? How long did the narrative play out on Facebook? 

Dorm Daze was a performance conducted on a self-contained network on Facebook. Participants inhabited profiles scalped from real life American college students, which over three months were developed within a semi-scripted narrative - through interaction with each other and direction from me. 

In general, social networking sites reward engagement with engagement, and those characters that invested most time within the community became the lead roles of the sitcom. The exciting thing for me was watching these local narratives develop, feeding into and accelerating the narrative as a whole. Further, playing out the sitcom over three months gave opportunity to bring in real world events; for example, one character became very involved in the Occupy movement, propagating within our fictitious environment at the same time as these events were kicking off all around the world. In fact series one ended on a cliffhanger when a group that evolved out of the occupy movement blew up Wells Fargo bank and took to the road. 

Important also is that Dorm Daze was a piece in itself, but also a content generating system which has created material I’ve then been able to use in sculptural and installation works, brought together in the show The Hangover (Part II). Beyond these physical environments, the project has also spawned a book and a read only version of Dorm Daze 1, soon to be available for limited time only online. Recently, we’ve also begun talking to a TV network about the potential of turning it into a TV series. The point that this happens, the point that Dorm Daze becomes part of a cultural feedback loop in a very real, tangible way, is the point where ...

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