Following the conclusion of This is the ENDD and Pinar&Viola's front-page exhibition, this project can be found here permanently.
This weekend, to coincide with This is the ENDD: a Forum on the E-Cigarette, the front page of Rhizome.org will present The Smoking Room, created by Pinar&Viola and programmed by Gui Machiavelli. In this lush chatroom, you can wield strange new kinds of e-cigarettes and blow virtual smoke shapes while talking to friends and strangers.
I know. Vaping is not smoking. This is rule #1 of vaping culture, a distinction of paramount importance for vapers (who rightfully want to avoid the social stigma of the cigarette) and e-cigarette manufacturers (who want to avoid tobacco-style regulation). Therefore, in their marketing of this emerging technology, the manufacturers have trodden a fine line between reminding potential users of the good, old-fashioned "benefits" of smoking, and establishing their product as something new and hi-tech and detached from bodily consequence. In a word, as something virtual.