Go Fucking Do It

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Neoliberalism is not merely destructive of rules, institutions and rights. It is also productive of certain kinds of social relations, certain ways of living, certain subjectivities….at stake in neo-liberalism is nothing more, nor less, than the form of our existence—the way in which we are led to conduct ourselves, to relate to others and to ourselves.

—Dardot & Laval, The New Way of the World: On Neoliberal Society

"Your Lazy Life Ends Today!" proclaimed a recent promotional tweet by Go Fucking Do It, a new productivity app.

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