Throughout the 1990s, digital computing and network technologies were largely employed in office work, their cultural implications confined to niche realms for enthusiasts. If that decade’s new media art formed a vital artistic subculture, it was mainly isolated and self-referential, in part due to the artists’ fascination with hacking the medium, in part due to its position as the last in a long line of Greenbergian interrogations of the medium, and in part due to its marginalization by established art institutions. Artists like Vuk Cosic, Jodi, Alexei Shulgin, and Heath Bunting replayed early twentieth century avant-garde strategies while emulating the graphic and programming demos of 1980s hacker culture, before computers left the realm of user groups and became broadly useful in society.[1]
Today, in contrast, digital technology is an unmistakable presence in everyday life and is increasingly inextricable from mainstream social needs and conventions. Network culture is a broad sociocultural shift much like postmodernity, not limited to technological developments or to “new media.”[2] Precisely because maturing digital and networking technologies are inseparable from contemporary culture — even more than the spectacle of the television was from postmodernity — they must be read within a larger context. All art, today, is to one extent or another, networked art.
This investigation can’t be limited to online venues, but it also can’t be limited to “art.” Postmodernism called high and low into question (think of Warhol as the quintessential early postmodern artist, or later Barbara Kruger, Cindy Sherman, Jeff Koons, and Richard Prince) by bringing in products of the culture industry into art, but network culture levels that distinction utterly. Art under network culture dismisses the populist projection of the audience’s desires into art for the incorporation of the audience’s desires into art and the blurring of boundaries ...
Mahi Arora