Go Fucking Do It

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Neoliberalism is not merely destructive of rules, institutions and rights. It is also productive of certain kinds of social relations, certain ways of living, certain subjectivities….at stake in neo-liberalism is nothing more, nor less, than the form of our existence—the way in which we are led to conduct ourselves, to relate to others and to ourselves.

—Dardot & Laval, The New Way of the World: On Neoliberal Society

"Your Lazy Life Ends Today!" proclaimed a recent promotional tweet by Go Fucking Do It, a new productivity app.

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Connecting With My Inner Bot

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Incorporate introduces itself in the iOS app store with a simple inquiry: "How do you connect to others, if you're not connected to yourself? This experiment in digital relaxation comes from artist duo Essex Olivares by way of support from SculptureCenter and a grant from the Krasner Foundation. It is an artwork designed to circulate among apps, taking its place in—and perhaps commenting on—an increasingly crowded landscape of self-help tools for the informationally overloaded.

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Successful Apps Fill Gaps

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Jon Nash and Michael Petruzzo, Slight 1.0 (2014), screenshot of iOS app.

A smartphone app feels special when, upon first being opened, one has no clue what one is supposed to be doing with it. If life is a series of bricks or whatever, then a successful app can be a kind of mortar, filling gaps that you never knew were there (thats where the title of this essay came from). I don't mean *invented* gaps, or *fake* gaps, the type that boring Menlo Park chads cook up after one too many rails, apps with such a specific purpose that they end up sitting in the back of your phone somewhere, sad and utterly useless. I'm talking about apps that come out of the gate with no purpose, or a purpose so open-ended that the original creators could never have dreamed how it would end up being used. This is DUH but twitter: you write text! and look at all this malarkey we have to deal with now! Sad Twitter, Weird Twitter, Talking Tower Bridge Twitter, Commuter Express 437 Updates Twitter, Will Smith's Kid's Twitter, JEFF BAIJ TWITTER!

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