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1.29.2015

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Human Inside: MacKeeper and other Familiar Objects of Vulnerable Spaces
Text by Arjun Srivatsa; artworks by Eltons Kūns, Giselle Zatonyl, LaTurbo Avedon on Thursday Jan 29th, 2015

"Human Inside" by Arjun Srivatsa, 2015.

Inspired by the advertising strategy of MacKeeper, a security and maintenance utility that promotes its product in the most insecure areas of the web, I invited three artists—LaTurbo Avedon, Eltons Kūns and Giselle Zatonyl—to join me in making works that responds to the experience of encountering malicious objects in vulnerable spaces. The works and my curatorial statement are below.

The second result listed on Google when searching "MacKeeper" is MacKeeper.com, a site that sells a product named MacKeeper. The first result, however, is an Apple Discussions thread entitled "Do not install MacKeeper."

Apple users consistently criticize the cleaning, security, and optimization utility, claiming that it is a virus in the guise of antivirus software. Forums on Mac blogs feature long threads of horror stories[1] about the utility’s user experience, often stating that once downloaded, MacKeeper irrevocably slows down computers, forcing users to reformat their drives. Former PR Director Jeremiah Fowler said that his product and their robot logo became a "forum punching bag"[2] due to a black PR campaign run by an aggressive competitor. However, as years pass, MacKeeper’s bad reputation continues to develop as new critiques are published, painting the product as a malicious paywall scheme that enslaves users in a never-ending upgrade cycle.

"Good At It" by Eltons Kūns, 2015

The company maintains that its product is reputable and has no intention to harm. "MacKeeper is not malware," says Bob Diachenko, Senior PR Expert for the company. "There are no ways that the program itself can harm or de-stabilize your system as described by some sources. It is just the nature of the business in the age of internet trolling. It is so easy for anyone with too much time on their hands to trash businesses or products online anonymously with no repercussions."

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