Salvatore Iaconesi:
you built a really smart (in many ways) and hypnotizing (practically and
aesthetically) mechanism....
download freaks will be happy. culture freaks will be happy.
you should go fetish and remix all the extracted books, and share the remixes,
too.
----Messaggio originale----
Dal: play@ubermorgen.com
Data: 14/12/2006 17.04
A: "RHIZOME RAW"<list@rhizome.org
Ogg: RHIZOME_RAW: Thieves of the Invisible
Thieves of the Invisible
www.amazon-noir.com
Text by Alessandro Ludovico vs. Paolo Cirio feat. UBERMORGEN.COM
We have stolen the invisible.
Amazon, the motherly bookseller, always sensitive to her customer
needs like an affectionate friend, was outraged in her own intimate
affects. Her most precious resource, an infinitely beautiful body of
culture, able to mesmerize your eyes for hours, was somehow deprived
and exposed, after we had eluded her copyright protection. Amazon had
been a witty advisor to millions of happy customers, and had spent
the last decade researching how to improve her service.
She had dedicated all her time and energy to building the best
collection of purchasable culture possible. She never wasted her time
investing in public mass advertising or in spamming the profiled
potential new customer. All she counted on and needed to count on was
the grand word of mouth that happy customers passed on one another.
That was a killer application – together with the software platform
that made books the center of an interrelated universe. She started
then to hyper-contextualize every piece of her inventory, researching
the overlaps of tastes her happy customers kind of anonymously
displayed. Furthermore, she incited customers to compile lists,
review, comment, discuss and tag all books. But all her love was
finally expressed in allowing users to peek into the inner side of
her treasures: the original texts. She worked hard from the beginning ...
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Michael Connor