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After Microsoft (2007) - Goldin+Senneby

After Microsoft (2007) - Goldin+Senneby

By Ceci Moss on Thursday, May 28th, 2009 at 11:30 am.

After_Microsoft.jpg

installation shot.jpg

The most distributed image ever is being phased out. What remains is a hill in Sonoma Valley, California. In the context of this project we have re-visited the hill. “After Microsoft” tells the story of a January day in the late 90’s when the hill came to coincide with a global branding strategy.

After Microsoft has been exhibited as an installation piece, including a projection of the re-photographed view together with a voice-over.

-- FROM THE ARTIST'S STATEMENT

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