I was working as a photo assistant for Crate & Barrel. While on set one day, I wrote “dinner w/ marc 510-872-7326,” my name and cell phone, on a dry erase board featured in a desk product shot. A few months later, the catalog, containing my dinner invitation, was printed and sent to millions of people. I eventually received over 30,000 calls from people wanting to dine with me. As a result, I traveled the USA in a tiny RV for a year dining with strangers.
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by Sofia Leiby & Jaakko Pallasvuo on Mar 27th, 2015