Artist/designer Amy Franceschini's newest project updates an old idea with continuing social resonance. Her Victory Gardens initiative is an effort to get people growing more of their own food, "for increased local food security and reducing the food miles associated with the average American meal." Not unlike Cat Mazza's Stitch for Senate project, which draws on WWII-era programs to keep people calm about the war and supportive of the troops abroad (in this case, through "charitable knitting"), Franceschini's project spins paranoia about food security and emergency preparedness into a creative community-building strategy. In collaboration with the San Francisco-based organization Garden for the Environment, Victory Gardens facilitates the growing of shared local gardens in the name of urban sustainability. The idea germinated in 2006, when Franceschini made it the focus of her SECA Award installation at the San Francisco Museum of Modern Art. Growing the venture in new directions each year, in 2007 a related book featuring essays by Lucy Lippard and Mike Davis was published by Gallery 16. This year the art project blossomed from a city unification initiative into a full-fledged social networking site! The Garden Registry is an interactive map of "food production zones" through which other victory gardeners can connect with each other, share tips on working organically, and contribute to "an important portrait of land use." The site launched this week and is calling for participants to upload their information. Meanwhile, Franceschini offers potential Bay Area gardeners a tricycle-delivered Starter Kit to get growing. As outlined online, the accoutrements and their delivery mechanism perfectly resemble the spirit of other projects by Futurefarmers, the art and design collective founded by Franceschini with the goal of "making work that is relevant to the time and space surrounding us." - Marisa Olson
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by Johnny Magdaleno on Jul 15th, 2014