David Horvitz’s For 2009, Idea Subscription__ (2009) is an email-based subscription list and tumblr blog of “open source” ideas for art projects, updated on an almost daily basis. Readers are encouraged to, “…realize, change, steal (you can't steal something that is free!), publish, claim as your own, destroy, become influenced by (either because you like them, or because you hate them so much that they give you better ideas), appropriate, spray paint, or anything else with them.” The ideas are all whimsical and offbeat, such as leaving a pile of flour outside one’s door for visitors to step in and photographing the resulting tracks (April 4th) to flying a kite in an area with dense advertising, such as Times Square, in order to serve as a distraction (March 13th). One of the ideas, dating from April 7th, has taken on a life of its own. Horvitz suggests that readers take photographs of their head in a freezer and upload it online using the tag “241543903”. There is now a dedicated site for these images at 241543903.com as well as a flickr group, while a quick flickr search results in at least 80 photographs of people with their heads in a freezer. The emerging popularity of 241543903 is additional proof (as if any is needed) to support Cory Arcangel's statement from the March 2009 issue of Artforum that, "...you can put anything up on the Internet and there will be five people who want it, no matter how weird or obscure the information. The niche exists: someone’s going to find you, period."
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by Elvia Wilk on Feb 18th, 2015