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FOR 2009, IDEA SUBSCRIPTION__ (2009) - David Horvitz

By Ceci Moss


David Horvitz’s For 2009, Idea Subscription__ (2009) is an email-based subscription list and tumblr blog of “open source” ideas for art projects, updated on an almost daily basis. Readers are encouraged to, “…realize, change, steal (you can't steal something that is free!), publish, claim as your own, destroy, become influenced by (either because you like them, or because you hate them so much that they give you better ideas), appropriate, spray paint, or anything else with them.” The ideas are all whimsical and offbeat, such as leaving a pile of flour outside one’s door for visitors to step in and photographing the resulting tracks (April 4th) to flying a kite in an area with dense advertising, such as Times Square, in order to serve as a distraction (March 13th). One of the ideas, dating from April 7th, has taken on a life of its own. Horvitz suggests that readers take photographs of their head in a freezer and upload it online using the tag “241543903”. There is now a dedicated site for these images at 241543903.com as well as a flickr group, while a quick flickr search results in at least 80 photographs of people with their heads in a freezer. The emerging popularity of 241543903 is additional proof (as if any is needed) to support Cory Arcangel's statement from the March 2009 issue of Artforum that, "...you can put anything up on the Internet and there will be five people who want it, no matter how weird or obscure the information. The niche exists: someone’s going to find you, period."

Image: 241543903 from flickr user hubs

Image: 241543903 from flickr user hugotsantos

Image: 241543903 from flickr user .y.a.r.a.

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fratha 6 years, 7 months agoReply

this is erwin wurm 2.0

Anthony Mattox 6 years, 7 months agoReply

This is one of the best projects I've seen here in a while. I love the idea of using an arbitrary tag to mark content across the web. The project seems very down to earth, while deep conceptual meaning could definitely be applied to the project is has a simple and humorous beauty to it. The awkward, humorous pictures make the project instantly engaging.

Devon 6 years, 7 months agoReply

Never thought I'd look forward to taking a picture of my head in a freezer. It's a fun project to be a part of.