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Green is the New Black?


As our cities get bigger, our buildings grow taller, but our farms and gardens shrink. Trendy clothing stores and greenwashed corporate slogans are working double time to convince us that green is the new black, but what are our real strategies for building and staying green? A group exhibition at San Francisco's Yerba Buena Center for the Arts, entitled "The Gatherers" addresses this question by presenting projects that merge art and activism to address urban environments. This includes work by Fallen Fruit, Amy Franceschini with Wilson Diaz, The National Bitter Melon Council, Oda Projesi, Marjetica Potrc, Public Matters, Ted Purves and Susanne Cockrell, Rebar, roomservices, and Åsa Sonjasdotter--some of whom use parody to point out the absurdity of existing (non)strategies, while others take a more proactive approach. On a micro-level, LA-based collective Fallen Fruit maps the free fruit in their city's neighborhoods and encourages public consumption and awareness at "Public Jams" in which jam is made of these freebies. On a larger scale, Swedish artist Åsa Sonjasdotter created The Potato Perspective in order to use this root vegetable as a touchstone for tracking food trade, genetic modification, the political barriers to growing and eating healthy foods, and the future of sustenance in increasingly-colder climates. YBCA will also be hosting a series of public talks and workshops that address the themes of the show while inviting the audience to participate in the solutions presented. - Marisa Olson

Fallen Fruit, American Family, 2008, (Credit: Fallen Fruit)

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Alyssa April 8 2009 13:49Reply

This piece of art is very interesting with the depth perspective and the expressions of the people.

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Felly April 9 2009 15:40Reply

Being aware enough of what was happening to our environment is one of the biggest changes we would have made for our mother nature. Companies that support on protecting our environment should be given recognition. Duro that manufactured differentpaper bags , is one of the environment concern company that should be given one.

cannesjas April 11 2009 04:00Reply

Fascinating article. And I agree that so much of what is being done nowadays in the name of environmentalism is merely window-dressing. I'm not one of those condescending preachy types, when it comes to my eco-friendly attitudes. But I do try to do what I can for my family and share with my friends, because every little bit helps! Besides, everyone really does look better in green!

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