Going Public

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"Private fears and shared desires" take the public stage for "Tarantula," a month-long film and video program projected on Europe's biggest LED wall, in Piazza del Duomo, Milan. In collaboration with MIA (Milano In Alto) and Fondazione Nicola Trussardi, which is dedicated to finding "new channels and strategies to distribute contemporary art in the city of Milan," curator Massimiliano Gioni has invited fifteen contemporary artists to screen works twice a day on a screen normally reserved for commercial advertising. Certain works build upon this strategy of intervention, like Pipilotti Rist's series of sixteen one-minute video segments, Open My Glade, originally commissioned by the Public Art Fund, in 2000, to air on the NBC Astrovision by Panasonic video screen in Times Square, New York. Other notables include the film component of Johanna Billing's You Don't Love Me Yet project, documenting the studio recording of Roky Erickson's eponymous 80s pop hit by more than twenty singers; Fiorucci Made Me Hardcore (1999), Mark Leckey's nostalgic chronicle of cross-sections of British dance culture from the 70s and 80s; and Dictio pii(2001), a parade of high-fashion outfits repurposed, by artist Marcus Schinwald, as disturbing fetish-objects. Like the Bob Dylan novel from which it takes its title, "Tarantula" presents rituals public and private, compulsive and fanciful, to show the ways "new rules and behaviors can transform life into a joyful carnival of exceptions." - Tyler Coburn


Image: Mark Leckey, Fiorucci Made Me Hardcore, 1999

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